If you build this, your real estate leads will come…

Remember that old saying…. “If you build it, they will come.”

Guess what: That’s 100% true if you talking about real estate lead generation funnels. I’m going to explain how to build profitable lead gen sources today:

Let me clarify a few things before I dive in:

  1. New marketing tactics are not better than old ones.
  2. Marketing does not exist in real estate. Lead Generation does.

Top producing agents have 10–20 lead generation sources for their businesses.

They often span new and older lead generation models. I’m a fan of building new lead generation funnels to your business weekly.

They can be as old as calling on FSBOs. Or they can new tactics like Facebook remarketing.

Here’s an example of what a Top Producers Toolbox would look like:

Matt can get leads from:

  1. YouTube
  2. SEO
  3. FSBO’s
  4. Expired
  5. His Sphere
  6. Facebook
  7. Twitter
  8. Referrals

…the list goes on-and-on.

The thing to keep in mind is that marketing isn’t lead generation.

Marketing tactics are things you learn in order to do lead generation.

I tell my favorite story of this here in my video mini-course on Beating Zillow: The Step-By-Step Course To Winning Clients.

But basically, this agent was active on social media and on the first page of Google. But not generating leads.


He was doing the marketing tactics. But not the lead generation tactics. We gave him a LeadSites and the next week…his incoming leads tripled. Why?

Because he started implementing lead capture technology on top of the marketing he was already doing.

Below are some of my favorite Real Estate Lead Generation methods that usenewer tech to get the leads.

Let’s dive into it…