If you ever had a business idea you probably wondered which steps you should follow in order to discover if it’s actually a product, let’s go over them together.

Product Managers, what are they good for?

If you want to build a product, a feature or anything, you need to get the story straight and that’s where a Product Manager comes in. …

Let’s face it: Traditional managers are outdated and uncool. New ways of working have left them aside completely and they are not even mentioned in the agile manifesto, but there still are managers, right? Let’s take a closer look.

Back in the days traditional managers had few tools to work with:

  1. A watch.
  2. A form plus a pencil/pen.
  3. People to measure.
  4. That’s it.

The traditional manager’s work was to approach any employee and measure the time they had been working on a certain task. If it was close…

Illustration by Esmile Studio.

It’s no news that we’re surrounded by digital products we use on a daily basis. Some make it past the first three years, some don’t. There are many reasons why products may fail or succeed, but when creating your own app, web, or working with IoT, you want to make sure you’re on the second situation. When you don’t have the necessary knowledge in-house, you must resort to outside help.

Our 10 year experience creating digital products has allowed us to elaborate the ultimate guide for you to choose the right partner to work with based on both client and product needs. When looking for a potential partner, make sure they can answer the following questions:

1. What is your product creation process?

Why? Because you must…

The quest for the bugless app

Writing an app has certain implied challenges like building a great UX, making a flexible layout that runs in almost every device, increasing the performance and reduce response time providing an understandable feedback to the user. However the key feature is that the app must run perfectly and bugless.


We all agree that an app must be efficient and have an appealing look. However, the O.S. we’re used to has a lot to do with that. The arrival of Material Design has introduced a new era of Android development.

What is Material Design?

Material Design is a visual language for our users that…

Joaquín Gatti

I help companies innovate through design, creativity and disruptive technology.

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