Goals Genius is Brooklyn’s Regional Winner for SBA’s InnovateHER

Ebonique Ellis
Jun 4, 2017 · 3 min read
Bianca Cabrera, Winner of Regional Competition for SBA’s InnovateHER

June 3, 2017 — Good Management & Investments (GOOD) partnered with the Small Business Administration (SBA) to select a regional winner for InnovateHER. Over 80 women submitted their business plan to improve the lives of other women and families. The event was held on June 2, 2017 at 6pm at the Co-Lab Factory.

“Women-only pitch competitions was an eye-opener for me. It had a completely different feel than other pitch competitions that I have seen in the past,” said participating judge, Busayo Odunlami, the Chief Operating Officer at Venture Smarter.

“After reading these business plans,” Ebonique Ellis, co-founder of GOOD said at the event, “I am positive that the future CEOs of Fortune 500 companies reside in this room.” The event had founders of OuiShave, Sukoon Active, and LuxLock in attendance. However, the judges selected Bianca Cabrera’s pitch for Goals Genius as the regional winner.

According to Ms. Cabrera’s business plan, “Goals Genius is a SaaS web and mobile platform that is designed by and built for teachers and school administrators to improve and provide evidence for the required documentation in special education, as well as help proactively manage growth and accommodations for students with disabilities. All information can be transparently shared with teachers, students, and families to enable all stakeholders to support our students who need it the most.”

Ms. Cabrera has been a special education teacher for over five years. While her founding partner Craig Limoli is an MBA candidate at the Wharton Business School. He has worked in technology strategy consulting for IBM.

They have already received the Social Innovation Award from Teach for America. If they receive the first place award through the #InnovateHER award, they would have enough funding to launch several pilots to prove its value at charter schools and several district public schools in New York.

Judges (from Left to Right) — Saeed Jabaar, Ebonique Ellis, and Busayo Odunlami

Hosting this event, allowed many of the women-led technology start-ups to be introduced to the company Inclusion. Saeed Jabaar, founder of Inclusion, volunteered to help judge this event. His nonprofit focused on educating more diverse communities computer coding. Ms. Cabrera at the end of the event mentioned that she intends to use his company to help fill out her developer team. She has said, “Diversity is important to me. My ambition is to have a more diverse developer team and to encourage more female participation in the tech field.”

Mr. Limoli remarked that, “The entrepreneurship course offered by Good Management & Investments has helped us put together the missing pieces of our business plan.” While other participants such as, Kim Bush of Baden Baden Bath House, used the course to formalize an idea into a working strategy.

After the success of working with the SBA for InnovateHER, GOOD is looking to hold more pitch competitions in the coming year.

About Good Management & Investments

Good Management and Investments was founded in July 2016 to fulfill the market’s need for low-cost affordable business consulting packages for new entrepreneurs. Its mission is to value human capital and productivity.



14 Dekalb Ave, 3rd Fl

Brooklyn, NY 11201

Ebonique Ellis
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