Flodesk Pricing Explanation

Ebram Waheb
7 min readJun 12, 2023

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flodesk.com

Email marketing is the process of converting a cold social media audience into a warm lead. It is so vital that it serves as the second pillar of the coin-and-copy constant cultivation method. The platform you employ is the backbone of a customer-converting email marketing plan. Flodesk is a Coin & Copy fan favorite.

We use Flodesk partly because it allows our clients to easily conduct their own email marketing campaigns. There is no difficult code, no bloated features that you will never use (but will pay a premium for anyway), and most importantly, it is simple to grasp.

One of the reasons organizations choose not to use email marketing is a misunderstanding of what they are paying for with their email software. Today, we’re answering questions about Flodesk’s pricing and features.

Is Flodesk Really Only $19

We’ve been programmed to think that more costly is better. That is not always the case, particularly with Flodesk. Flodesk is an email marketing platform that allows you to produce beautiful, functional emails without writing any code. Their programme isn’t difficult to use, and you can send a basic email in the time it takes to boil a cup of tea in the morning. Flodesk was indeed $19/month till they exited beta.

Flodesk Beta Pricing

A software beta is a pre-release version that is intended to be used by actual users to evaluate functionality under real-world settings. Because Flodesk was still testing the core operations of their programme, they provided a free version until they were satisfied that it would work when a significant number of users used it. As a result, their beta programme cost was $19/month for the life of your subscription.

Flodesk exited beta in November 2021, and anybody wishing to utilise their software must now pay the full fee of $38 per month. However, there are methods to decrease that expense in half.

Flodesk Discount Code

Now that Flodesk is no longer in beta, new customers will be charged the full monthly fee of $38. When compared to the prices of ClickFunnels and Mailchimp, it’s a deal. If you’re ready to obtain your own Flodesk account, using my link. Because this is an affiliate link, I will be compensated if you click on it. But don’t worry, I wouldn’t endorse this programme if I hadn’t personally used it.

Free v. Paid

Many people wonder whether Flodesk has a free version, and I want to be clear: Flodesk does not offer a free service tier. They do, however, provide a free 30-day trial of their programme. That’s long enough to begin converting a list to Flodesk or to begin generating a list from scratch.

Flodesk Pricing Plans

flodesk.com

Everything about Flodesk is pleasant and straightforward, even their price. Flodesk features a single price tier with the option of paying yearly or monthly.

How much is Flodesk a month? $38

How much is Flodesk a year? $418

Did I forget to mention that you get one month free when you opt to pay annually? Also, use my link to get half off your first year. Bring that $418 down to half its size!

Flodesk v. The Competition

Are you curious how Flodesk compares to its competitors? I would be as well. Before investing in email software, every company should consider carefully. It’s not only about saving money and cutting expenditures; it’s also about learning new software, paying for unnecessary features, and knowing how to utilise what you have. One thing to keep in mind is that the majority of Flodesk’s competitors aren’t only email marketing software. In reality, some of them are CRMs (Customer Relationship Management) or all-in-one marketing automation solutions. As a result, you end up paying extra for capabilities you don’t need or functions that are replicated in other applications you currently use.

Let us make a comparison.

Flodesk

flodesk.com

Flodesk is ideal for organisations who handle their email marketing in-house without the assistance of an email marketing specialist. That’s why I recommend it to my clients. It is simple to hand over to them when our job is over, and I am certain that they will not be overburdened with features. Because Flodesk is exclusively an email marketing software, you get list management, simple processes, and simple to set up email forms.

Pros

  • There is no growth penalty. One significant advantage of Flodesk is that it does not penalise you for extending your list. Most platforms provide a free tier while your list is tiny, but the prices begin to mount the moment you exceed one subscriber. And they work quickly. You may have an infinite number of subscribers with Flodesk.
  • Beautiful, pre-designed templates.
  • Instagram integration
  • Shopify integration

Cons

  • There is no public API. An API is the method through which other organisations interface their software with other platforms. While there is no public API for Flodesk, most users get around this by utilising Zapier.

Flodesk V. MailChimp

Mailchimp is an excellent all-around email marketing tool. It handles practically everything, including SMS marketing, social advertising, and client relationship management. Because this programme does more than simply send emails, it is a bit more expensive. Try MailChimp if you need something to manage your customer interactions, send emails, and push adverts.

Pros

  • There are several integrations. Mailchimp offers a public API and has been around for a long. This implies they are compatible with a wide range of systems.
  • Complete Landing Page Builder. You may use this landing page to create your own landing page to gather emails or advertise a product.

Cons

  • It is not user friendly. MailChimp provides a few themes, however they are simple and difficult to customise for first-time users.
  • Reputation of the Sender. Many folks are drawn to their free plan. This implies that both newcomers to email marketing and spammers utilise the platform to send spammy emails. Email receivers will mark such emails as spam, affecting MailChimp’s sender reputation as well as the sender reputation of everyone who uses Mailchimp. If you follow email marketing best practises and your emails are still being marked as spam, MailChimp’s sender reputation may be to fault.
  • Subscriptions are counted twice. If you have a single contact who subscribes to many lists, that individual is counted against your subscriber count each time they join a list.

Flodesk V. ConvertKit

ConvertKit is more of an email marketing programme than some of the other options on our list, although it does include some marketing automation.

Pros

  • For the first 1000 members, it is less expensive than Flodesk.
  • If coding is your thing, we have it. Most people dislike coding, but if that’s a functionality you desire, ConvertKit has it.

Cons

  • Third-party applications are required to improve the software’s usability.
  • Pricing modifications are automatically increased. This might result in unanticipated billing mistakes.
  • Customizations done by hand. You’ll need to include links and Instagram in your emails.

Flodesk V. Constant Contact

Constant Contact has been involved in email marketing since 1995. Most individuals have heard of Constant Contact in some form or another. Their longevity, however, does not imply that they have kept up with the times.

Pros

  • Integrations with platforms. They have a plenty. Constant Contact may be customised with a wide range of functions. Anything from appointment schedulers to loyalty programmes may be included.

Cons

  • The user interface is clunky. Some of their interface tools seem to be out of date.
  • Automations might need some assistance. The automations they provide aren’t as strong as you’d expect from a firm that’s been around for so long.
  • Branding with Constant Contact. Their logo will appear in all of your emails. You may ask for it to be removed, but your mileage may vary.

Flodesk V. ClickFunnels

ClickFunnels is a marketing automation application that includes email marketing capabilities. If there were a PH scale of email marketing softwares, with 1 being pure email marketing software and 14 being pure marketing automation software, Flodesk would be a 2 and ClickFunnels would be a 13. In actuality, they shouldn’t be on the same spectrum, but ClickFunnels is worth noting since so many people utilise their platform.

Pros

  • The most durable. ClickFunnels may most likely replace the majority of your company’s software requirements. It includes email marketing, a CRM, and the ability to incorporate a variety of additional tools as required (for example, a calendar).

Cons

  • Price. The features of ClickFunnels are overkill for novices, and their price is excessive for small enterprises. You may decide whether or not to utilise them for $97 every month. I like ClickFunnels, but I would only use it for firms who pay agencies to handle their marketing.

Email marketing is critical for converting visitors to your website and social media followers into consumers. Make the best decision for your company.

So, what do you believe is the finest software for your company? Have you utilized any of the above-mentioned softwares? Please let me know in the comments section.

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Ebram Waheb
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I am a writer with a passion for storytelling and creativity.