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Photo by Markus Spiske on Unsplash

When we at KeepSolid were just considering developing our own password management software called Passwarden, we wanted to see if the general public needed such a service. We did some market research and conducted a number of client surveys to see what our potential customers think about password managers. The results surprised us, so allow me to share with you some of the most curious findings.

Password Managers — Popular, yet Mysterious?

First of all, here’s what our surveys suggested. 62.7% of respondents said they use password managers to work with their passwords, as opposed to memorizing them (21.8%), writing them down (11.8%), or using a…


A story of fall and rise of Goals by KeepSolid

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Photo by Halacious on Unsplash

I have previously written about KeepSolid’s other solution, Roadmap Planner, that started it all. While developing this tool, our team decided to significantly expand its capabilities, and this moment perfectly coincided with the revision of the management principles in our company.

It was at that moment that we realized: the problem with project management apps was the loss of focus on the main goal. Employees would be working on different products for a while and, as a result, they’d just forget why they do what they do. They would thoughtlessly check off tasks in various project management tools — we…


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Photo by Modestas Urbonas on Unsplash

To act strategically is to know the path to your goal and keep the balance between your capabilities and resources.

In order to start moving, you need to push off from something. A runner starts moving the moment their foot pushes off the treadmill. In the East, they say that even our speech and thoughts must have a footing — their foundation.

Strategic behavior is focused on efficiently achieving goals that are remote from the current state of the company in either a considerable period of time or complex combinations of actions.

In order to act strategically, the company, similar…


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Photo by Emilio Garcia on Unsplash

Running a business is a hard and painstaking job. Your company has to be adaptive, ready for any challenges, and work like a clockwork. Moreover, in order to be effective, you and your team have to be fantastic at multitasking. There are too many things to do in too little time. A single failure to complete these tasks will have a negative impact on your business.

Luckily, nowadays there are lots of top-notch tools for enhancing your business workflow. But which of them to choose? Here is a list of 4 extremely useful apps for your business which can help…


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Photo by Austin Distel on Unsplash

“About twice as many best performers (38%) use product roadmaps than do worst performers (19%)” — Cooper & Edgett

Roadmap is a great tool for enhancing long-term planning, strategy building, and ensuring objective fulfillment. Among its most unique and crucial benefits are its versatility and adaptability. A quality roadmap can aid one’s financial situation, marketing efforts, and strategic planning.

43% of enterprise architecture (EA) and technology innovation leaders ranked roadmap building as their third biggest concern, right after innovation and linking EA and business strategy. …


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Given the scope of data breaches nowadays, cybersecurity is definitely an aspect no business can disregard. Statistics speaks for itself: according to RiskBased, only in the first half of 2019 data breaches exposed as much as 4.1 billion records.

If you don’t take precautionary measures (and turn out to be not that lucky), you may deeply regret it in the end. For the marketing industry, the stakes are especially high. Marketing specialists keep tons of information about consumers, it’s no secret. …


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Photo by Austin Distel on Unsplash

The investors’ job is all about multitasking and concentration. You’re constantly reaching for value, participating in the struggle of bulls VS bears, analyzing trends, and so on. It’s really easy to get carried away in such an environment — to recklessly throw your savings at any opportunity for profit, to focus more and more on the birds in the bushes instead of the ones in your hand.

If that’s what happened to you, it’s time to check your priorities. Protecting your privacy and securing your resources are of paramount importance for safeguarding your investment activities. Otherwise, you’ll quickly learn that…


Tips, tricks, and best practices

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Photo by Elena Koycheva on Unsplash

What are 20 million customers worth if they face an issue with your product, can’t get help from you, and end up unsubscribing / demanding a refund? Not a dime, obviously. This sets efficient customer support and after-sales service at paramount importance. Easier said than done, though, as we at KeepSolid learned first-hand.

Our company offers products and services for an array of needs — online security and privacy, personal and corporate productivity, internet freedom and business planning. Which means we had to create a dedicated, professional, and high-end customer support department.

Now we’re going to give the credit where…


Testing out Survey Planet, Google Forms, and Typeform

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Photo by bruce mars on Unsplash

Client survey is an incredible tool. It can perform a surprising amount of functions, apart from the obvious one of getting user feedback. This includes remarketing, identifying your core audience and reaching out to it, or even subtly announcing upcoming releases.

However, to organize an efficient client survey the marketer has a few important decisions to make. Should you conduct the questionnaire online or in-app? As a test or an interview? What kind of questions to ask? How many? How to structure and word them?

These are the questions you’ll have to figure out yourself :-)

Not only because they…


Can’t Reach Your Business Goals? It’s Because You Don’t Have Any

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Photo by ÁLVARO MENDOZA on Unsplash

You know the feeling as dearly wish to reach some business goal, complete an important project, learn a wanted skill. Finally, perhaps after reading some inspirational articles here on Medium, you decide to get up and go. You’re full of enthusiasm, determined to finally JUST DO IT, and all that stuff.

Then, as time moves on, your dedication starts to just… fade away. Important day-to-day tasks arise and claim your attention. Employees either fail or require regular monitoring to stay on course. Half-way through, the business environment changes so much that you are no longer sure you even want those…

Emma Brown, KeepSolid

Studying how businesses and individuals reach success. Writing about Productivity, Privacy, and Cyber Security. Learn more: https://www.keepsolid.com/

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