I’d have to disagree. Who was it who said that the only thing that men with power want is more power? Oh right, the Oracle in the Matrix. Unfortunately, Trumplestiltskin fits that to a T. Who is more powerful than the president of the United States?
Hate speech propelled him to the top as the republican nominee; he thought that it would do the same for him in the general election so he piled it on. He’s realized that that was was an incorrect assumption, and has attempted to switch tactics — hopefully, too little, too late.