Go Viral or Go Home
Today, in 2017, we no longer live in the world of printed press or one-channeled TV’s. We, from toddlers to the senior citizens, are a part of a fast moving, vivid world of technology and Boğaziçi University should accept that fact too. But when we look at the weekly announcement for fundraise, which is the same announcement every week without the slightest differentiation, Boğaziçi University is far away from acknowledging that fact.
When we look at the fundraising campaigns of other universities, especially the ones from the states, we can see modernized campaigns with heavy social media usage and gamification aiming virality and achieving this goal. On the other hand, Boğaziçi University, is sending flyers with mail with non-clickable forms. It can be considered as an improvement regarding to sending these flyers with a postal service but we all should accept the fact that it is still old-fashioned and out of date.
For me, what Boğaziçi University should do is accepting and embracing the fact that we are now living in the 21st century. Everything is moving very fast and to attract any kind of attention in this fast-moving world, they need to start doing something before it becomes too late.
To start a campaign to raise 100m TL in 2018, what we need to focus on is not the amount funded but what would be done with that fund. For example, Boğaziçi University in its current campaign for scholarships is using the money target. If we use the number of students that have given a scholarship and if we show our progress to others, that can encourage more people and to fund more.
Second thing Boğaziçi University should focus on is virality. Being a well-established university, Boğaziçi University has many influencer alumni. These alumni can be used to reach virality and create an awareness on social media reaching not only the Boğaziçi University graduates, but also people who would like to fund.
The third point is the ease of funding. Just like when we are shopping online, when we are funding online we don’t want to fill long exhausting forms, we want one click buying, in that case funding option. The current campaign does not allow this option and to me that is a big mistake and should be changed if we want to reach our 100m TL goal.
Now it is not too late to adapt changes but if Boğaziçi University does not start to take any action towards these adaptations, it can be loo late to catch the train.