By 2016, around half of all Millennial women were moms, and each year more than one million more become mothers.¹ As the oldest edge of the Millennial generation — those born between 1981 and 1996 — enter their mid-thirties, many Millennials now have children who are public school students, and some even have children who are high-school aged.

The Millennial generation has grown up in a time of rapid change. Technological change has meant that their entire adult lives have happened alongside the rise of the internet and mobile technology. Economic change has made education after high school more essential…


With countries like North Korea, Iran, and Israel in the news, we surveyed 1,000 Americans from May 22 to 25 for their views of recent Trump administration foreign policy moves and other issues. While the president’s overall approval rating continues to be underwater (39–48 percent, amongst registered voters), foreign policy is a bright spot for the Administration.

On North Korea, American adults approve of President Trump’s handling of the situation by a margin of 44 percent to 32 percent. While the survey was largely taken before the cancellation of the June 12th summit, news coverage since has focused on efforts…


With Facebook CEO Mark Zuckerberg testifying before Congress this week, the issue of privacy on tech platforms is center-stage. Echelon Insights polled 1,000 registered voters nationally from April 2 to April 6 to gauge their confidence in large tech companies and financial institutions to protect their personal data, as well as their level of concern about hypothetical data breach scenarios involving a number of companies and financial institutions.

Americans Are Mostly Confident Their Private Data is Secure — Except with Facebook and Credit Bureaus

Following the Cambridge Analytica revelations, fully 52% of registered voters have very little or no confidence…


There are no ifs, ands, or buts about it.

The wave is coming.

Will you be ready?

The Democrats’ victory in a Trump +20 district brings the fight for 2018 to a new level. Not only do Republicans need to be concerned about the 24 seats they hold in Clinton territory, but about a surge of Democratic turnout in a large number of seats Donald Trump won by a margin much narrower than in Pennsylvania’s 18th. …


Nearly $13 million has been spent on the TV and radio airwaves for the special election in Pennsylvania’s 18th Congressional district. What makes this expenditure even more remarkable is that the 18th district as we know it today will cease to exist this year. Candidates in this November’s general election will run under the entirely new district lines, thanks to the Pennsylvania Supreme Court’s redistricting ruling. In total, voters in the 18th district and surrounding areas have been subjected to an estimated total of 10,003 broadcast spots (3.6 …


Many observers have analyzed the cities vying to be Amazon’s second headquarters, now down to 20 finalists. Amazon HQ2 is a massive economic decision with political implications — not just at the local level, but nationally. President Donald Trump has been critical of Amazon and its CEO, Jeff Bezos, largely because of his role as owner of the Washington Post.

More broadly, the growing concentration of economic success in the coastal United States — in technology hubs like Silicon Valley and financial and political capitals like New York and Washington, D.C. — arguably blinded elites in those areas to Trump’s…


Welcome to our fourth annual overview of the Year in News, where we summarize and visualize U.S. Twitter conversation about the biggest news stories of 2017. Social media conversation is a powerful window into the world of news. Using our Optimized Listening platform, we can track the level of public interest in a topic, understand how stories move among various audiences, and track who talked the most about what. This year, we analyzed over 2.839 billion U.S. tweets covering nearly 250 topics and issues. Additionally, we looked at conversation among three key audiences: conservative activists, liberal activists, and Beltway elites.


All eyes are on Virginia and tomorrow’s tight gubernatorial election between Republican Ed Gillespie and Democrat Ralph Northam. What once seemed to be a comparatively low-key affair has escalated to a nearly $40 million slugfest, with 40% of general election spending happening in the last two weeks alone.

Using our Insights On Air competitive media analytics platform, we teamed up with Medium Buying to track $38,853,061 of general election spending over 2,685 ad flights, breaking down the rapid pace of media spending in Virginia as the race nears its conclusion.

Some takeaways from our analysis:

  • Team Gillespie edges out Team…


Since March, we’ve been polling what we call Trump Country — the 550 counties that flipped from Barack Obama to Donald Trump, or where Trump greatly improved on Mitt Romney’s performance in 2012. We’re continuing the series with a look at the latest numbers from September. The results from this month’s survey suggest that the overall decline in favorability for Donald Trump and the Republican party may be slowing down or even reversing when compared with previous months.

Currently, 52% of Trump Country voters believe that the country is on the wrong track while 35% believe that we’re headed in…


Studying the attitudes of millennials has always been one of our specialties here at Echelon. Today, we’re excited to release our latest deep-dive into the millennial generation, looking at their views on America’s public education system.

Millennials — those born in the 1980s and 1990s — are increasingly becoming parents of public school students themselves, and make up the bulk of new teachers. Many recall their own experiences as students in the public schools as well. …

Echelon Insights

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