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Thanks to Sean O. — Unsplash

My Grandfather, Bill O’Brien (Pa), never went to college. He moved from his parent’s apartment in Yonkers, NY to the United States Marine Corp back to New York to “Ma Bell” (That’s the old telecommunications conglomerate now known as AT&T, Verizon and a bunch of other “Baby Bells” for you post Gen-Xers out there).

Although he wasn’t an educated man, he was as smart as smart gets. We were pretty close, especially as I got into my teens and beyond. Whenever he was about to give me some hard-fought wisdom, he’d invite me for a walk.

We’d talk about growing up in Yonkers and his expectations of me. He taught me you should be decent to people, even when they don’t give you the same consideration. I learned about hard work and integrity and that character meant doing the right thing, even when no one was looking. I also learned about how fortunate I was (and am). …

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The Top 7 Lessons For Maximizing Your House Flipping Profits — Ed Mathews @ CTREIA

At my company, Clark St Properties, we have a Rehab Division (Clark St Homes) and a Rentals Division (Clark St Properties). We use house flips as a key source of revenue to fund our operation and provide money for rental property acquisitions, which funds our long-term, tax-advantaged income.

Over the years, we’ve made a whole bunch of mistakes. We’ve also been fortunate to have several mentors who kept us from making more. And, we learned a ton about the real estate investing business.

Here are the top 7 things we learned about maximizing house flipping profits…

1. Start With Your Customer (The Buyer) In Mind
We never buy properties on roads with two yellow lines. Our customers are typically young families or owners with younger kids. Those kids want to ride their bikes, skateboards and hoverboards in the street. Mom and Dad want them to be safe.

Our customers prefer hardwood or engineered wood floors, instead of carpets. They like clean white kitchens, so we install nice shaker cabinets and sleek white quartz countertops. They like stainless steel appliances. They like clean white bathrooms too. Guess what we install…clean white shaker cabinets and white quartz countertops.

How do we know all this? We watch the same TV shows our customers watch. We ask realtors what their clients want. We even ask our buyers and prospective buyers what they like (and don’t like) about our homes. …

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Top 12 Things Productive Entrepreneurs Do (And Don’t Do) Everyday — Ed Mathews @ CTREIA

I was fortunate to spend 25+ years working for and with some of the smartest and most successful entrepreneurs in Silicon Valley. I learned a lot from them and most of it wasn’t techy stuff. Those learnings were about how they approached the day, a strategic goal or a daily objective. I watched them move huge mountains in really short spans of time.

Over time, I applied what I learned from them in my own everyday life and my businesses. I use these lessons because they work. Really well.

Here’s what I learned…

1. They Have Annual Goals
Those goals are real, attainable and measurable. They are broken down into annual, monthly, weekly and daily objectives. Spend the time to figure out where you’re going and the tasks that will get your there. It is an investment in yourself and will actually save you time and effort over the year. …

Ed Mathews

Dad, Husband, Coach, ‘Nova BBall fanatic w/an addiction to real estate. Founder @ Clark St Properties & Co-Host of the CTREIA Podcast.

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