Ed LeeThe Core Principle Good Companies Miss In Their Pricing StrategyThe most successful pricing strategies are rooted in the pursuit of understanding people.Jul 7, 2018Jul 7, 2018
Ed LeeHow To Use Pricing As A Growth StrategyYou’ve got a great product that your customers love, a growing reputation, and team members who are passionate about what they do — yet…Apr 18, 2018Apr 18, 2018
Ed LeeAccelerating LA’s Next Gen Of Startups: Bixel Exchange EIR ProgramThe Los Angeles startup community has been on a boom with the launch of many home-grown startups in a wide range of industries from…Feb 14, 2018Feb 14, 2018
Ed LeeStop Wasting Your Powerful Growth Tool: It’s Hurting Your CompanyEntrepreneurs and startups are innovators. They operate outside of the box because they believe the status quo isn’t good enough.Sep 28, 2017Sep 28, 2017
Ed LeeCompanies Building the Next Stage in Healthcare InnovationIn our on-going mission to help the best companies innovate and grow, we are proud to support the Cedars-Sinai Accelerator Powered by…Sep 26, 2017Sep 26, 2017
Ed LeeThe Unlikely Pricing Leader: Lessons from an Industry InnovatorBuilding a successful restaurant is hard.Aug 31, 2017Aug 31, 2017
Ed LeeWhen is the Right Time to Work on Pricing?Maximizing time is engrained in the DNA of business leaders and entrepreneurs. Time is one of their most precious resources. So it’s not…Aug 17, 2017Aug 17, 2017
Ed LeePricing Gets Harder with Growth: Lessons from a High Growth CompanyAs entrepreneurs, one of the most difficult decisions is how to monetize and price your product. Pricing is a ‘moment of truth’ (MOT)…Jul 18, 2017Jul 18, 2017
Ed LeeDo Competitors Know More About Your Customers than You?When I meet with a new company, I start by asking the same two questions: What does your company make? What makes it different?Jun 15, 2017Jun 15, 2017
Ed LeeIs “Good Enough” Pricing, Really Good Enough?We’ve all been there. Our eyes crack open, look over at the phone or alarm clock and the panic sets in. We’re late.May 22, 2017May 22, 2017