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IMAGE: Alexandra_Koch — Pixabay (CC0)

I had been thinking about writing about Zoom and its impressive progress in driving innovation for a few days, when I found a notice to download another version (I’ve already lost count of these updates ) of the delicious mmhmm beta version, which has become a must for my video conferences and recordings.

It makes perfect sense for video conferencing apps to take advantage of the present moment to speed up innovation: the environment wants more. From the basic video conferences we used to hold back in February or March — for many of us this was the first contact with the medium, forcing us to spend the first quarter of an hour of each meeting trying to get the application to work for everyone — we have moved on to the habit-forming phase: we are now reasonably comfortable in front of the camera, we have learned netiquette such as muting the microphone when we are not participating or lighting ourselves properly, we use virtual backgrounds (sometimes too often: there’s nothing wrong with a green screen) and we even handle screen sharing reasonably well. …


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IMAGE: Google SERP circa 2013 (E. Dans)

The illustration that accompanies this article is from July 2013, when my articles were being published only in Spanish, and I used it both to illustrate my piece for that day in which I expressed concerns about where Google was going, and I incorporated it in the slide deck I use when I discuss the Google case in my innovation courses. All my students from the last seven years are familiar with this slide.

Some people only just seem to have just realized that Google was a cause for concern seven years ago. In fact, in 2013 was the time when many of us were already unhappy about the company abandoning the original Google results page with its ten links, as well as the increasing preponderance and visibility of advertising and Google products on its results pages. In 2013, a Google search results page was using on average a meager 23% of its surface in displaying the real search results coming from the algorithm, the so-called organic results: all the rest were either sponsored results, or Google products. …

About

Enrique Dans

Professor of Innovation at IE Business School and blogger at enriquedans.com

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