Ed Marsh – Medium

Ed Marsh

Ed Marsh

Loathsome and Deserving of Contempt

As Americans that still give a shit about more than the myth of any gender >2, the fraud being perpetrated on us based on the specious…

Aug 15, 2021

Aug 15, 2021

Ed Marsh
in
Intent Data

The Risk of Overselling Intent Data

Optimizing buyer intent data starts with responsible sales. Intent data can’t qualify opportunities, but it can differentiate leads.

Aug 20, 2019

The Risk of Overselling Intent Data

Aug 20, 2019

Ed Marsh
in
Intent Data

Personas, Insight, and Intent Data

Buyer personas are often inefficient, artificial abstractions of our possible buyers. Contact Level™ Intent Data shows who is, not who…

Aug 6, 2019

Personas, Insight, and Intent Data

Aug 6, 2019

Ed Marsh
in
Intent Data

Demand Generation — Jeopardy Style

Imagine Jeopardy answers without categories — think impossible. That’s like demand generation using intent data without context. Why?

Jul 18, 2019

Demand Generation — Jeopardy Style

Jul 18, 2019

Ed Marsh
in
Intent Data

Intent Data Insights from the 2019 B2B Buyers Survey Report

DemandGen Report’s 2019 B2B Buyers Survey (sponsored by Demandbase) offers critical B2B Sales & Marketing Insights for use of Intent Data.

Jul 11, 2019

The 2019 DemandGen B2B Buyers Survey Report has important insights for intent data

Jul 11, 2019

Ed Marsh

Somewhere between “Half-Assed” and a Full on “Mind Screw”

Things are changing. They’re changing fast. Disruption is coming and it’s targeting those that don’t think and those that overthink.

Mar 8, 2019

Somewhere between “Half-Assed” and a Full on “Mind Screw”

Mar 8, 2019

Ed Marsh

Comparing 1st, 2nd, and 3rd Party Intent Data vs. Static Contact Databases

Intent data is like the wild west now. Rules are being written & definitions are evolving. Do you know what actually is vs what seems to…

Mar 1, 2019

Comparing 1st, 2nd, and 3rd Party Intent Data vs. Static Contact Databases

Mar 1, 2019

Ed Marsh

Do You “Search” or “Locate”? A Fundamental Shift in User Experience

Why do we design website UX based on the way we filed paper 30 years ago. Let’s build a nav-less site that provides superior user…

Feb 15, 2019

Do You “Search” or “Locate”? A Fundamental Shift in User Experience

Feb 15, 2019

Ed Marsh

The Science That Validates The Real Reason That Video is Critical to B2B Marketing

The ongoing public debate over “settled science” should sensitize us to the fact that there’s settled, and then there’s settled. In other…

Feb 8, 2019

The Science That Validates The Real Reason That Video is Critical to B2B Marketing

Feb 8, 2019

Ed Marsh

Analogy Fallacy — Shooters, Farmers and Millennials in B2B Sales

We’ve heard the analogy — B2B sales people are either hunters or farmers. But how many actually practice the art of the hunt?

Jan 21, 2019

Jan 21, 2019

Ed Marsh

Ed Marsh

Speaker, Independent Director, Consultant. CRO @IntentData.io. I support #veterans & tease hypocrites. #Digital #International #IntentData

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