Creators, creators, creators. This essentially sums up the thinking behind Kick.com given the turbulent events over the past year in the world of live streaming. I’m sure you all are aware of this, so I won’t go into much detail now as I want to stick to the positives of this evolving industry.
I’ve been live streaming for years and grew up watching creators play a host of games, always appreciating the time and effort they put into making their streams stand out from the crowd. Embarking on such a career choice is of course a significant gamble due to the amount of streamers out there, but it is one that can pay off massively.
Despite the advances in tech making such opportunities available to virtually anyone with an internet connection, recent actions by leading platforms have unfortunately forced many streamers off the air and without a place to pursue the careers they are passionate for.
There was therefore ample opportunity and space for a new platform to enter the arena and shake things up massively by introducing new ways in which content creators could truly be empowered.
Kick is made by content creators themselves who understand the industry and know that live streaming does not need to be monetised through taking cuts from the funds creators receive directly from their fans.
There are a number of ways that platforms can remain profitable without dipping into creators’ pockets. For years there has been a deception at-play where people only know what has existed previously; that platforms must take money from creators in order to survive. At Kick, we are proving that this is no longer the case and hope to change the game to empower those at the heart of the industry.
For me, a standout statistic is that Kick pays creators 95 percent of their total revenue earnings. That’s a 95/5 percent split in favour of streamers! This is considerable given that we have seen the largest players in the industry take 50 percent cuts across other platforms.
This can genuinely be life- changing and it has been incredible to see the support it has received from the live streaming community.
For those who don’t know, you can catch my weekly live streams every Saturday over on Kick where I discuss industry developments, all things Stake and Kick-related and answer viewer questions on air, so do join me this coming Saturday!
Additionally, for the F1 fans out there, I’m sure some of you spotted the Kick branding making an appearance at the weekend’s Melbourne GP. You will now also be able to catch exclusive Alfa Romeo F1 Team Stake content on Kick in the near future too, so stay tuned for this.
What’s more, you can view your favourite content creators on the official Kick app (in the top charts currently) available on both Apple and Android stores.
Now, here are some amazing stats that capture just how incredible Kick’s growth to-date has been…
It took Netflix 3.5 years to reach 1 million users, Facebook 10 months and Spotify 5 months.
Kick? 69 days!
Like Stake, Kick is built on a community-first platform and is always listening in order to improve.
The live streaming industry is one that has seen challengers come and go, but the dominance of a few platforms has never really challenged. This has allowed them to become complacent in recent times and forget about the people generating their growth.
It’s time to move forward and let the creators themselves drive growth, while being suitably rewarded for all their efforts.
Of course, the fact that Kick is barely six months old means that there will naturally be some teething problems as the team looks to further improve the product offering.
For now, I look forward to further developments, new creators coming aboard and, some other incredibly cool developments in the near future…
I’ll catch you guys on my Saturday stream!
Ed.
