Edward Ndegwa – Medium

Edward Ndegwa

We Need to Do More to Support MSMEs

2 min readJun 27, 2020

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We Need to Do More to Support MSMEs

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Edward Ndegwa

You Need To Build Your Skills to Grow Your Business

“My focus right now is business growth and not skills development.”

2 min readMay 19, 2020

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You Need To Build Your Skills to Grow Your Business

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Edward Ndegwa

Why Every SME Needs a Sales Process

Last month, I reached out to 3 different IT hardware suppliers to make inquiries regarding laptops. I had a clear budget, basic technical…

1 min readMay 12, 2020

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Why Every SME Needs a Sales Process

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Edward Ndegwa

Cash remains king as Kenyan SME’s deal with Covid-19

When the clock announced the arrival of 2020, I was very optimistic. After a few years of iteration, I could finally articulate my value…

3 min readMar 31, 2020

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Cash remains king as Kenyan SME’s deal with Covid-19

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Edward Ndegwa

How To Proactively Grow Your Business

As an entrepreneur, do you find yourself continuously blaming the state of the economy when your business plateaus or shrinks? Do you…

4 min readFeb 12, 2020

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How To Proactively Grow Your Business

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Edward Ndegwa

The Downsides of an Overly Optimistic Entrepreneur

The strength of a visionary entrepreneur is their ability to see something in their mind and bring it to life in the real world. The…

3 min readNov 26, 2019

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The Downsides of an Overly Optimistic Entrepreneur

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Edward Ndegwa

Are You A Visionary Sales Leader?

In a world where the majority of people have become salespeople, it takes more than a title to be a sales leader, especially a visionary…

3 min readAug 26, 2019

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Are You A Visionary Sales Leader?

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Edward Ndegwa

Frame Your Product As a Painkiller Not a Vitamin

4 min readAug 8, 2019

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Frame Your Product As a Painkiller Not a Vitamin

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Edward Ndegwa

How to Maximize Your Landing Pages

4 min readJul 9, 2019

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How to Maximize Your Landing Pages

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Edward Ndegwa

Why Africa Needs More Unicorns?

In the 2018 superhero movie, Black Panther, Wakanda was shown as a high-tech African country powered by the extraordinary yet imaginary…

4 min readJul 2, 2019

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Why Africa Needs More Unicorns?

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Edward Ndegwa

Edward Ndegwa

Sales and Marketing leader based in Nairobi, working across East Africa. Currently focused on enabling tech start ups scale in Kenya and the region

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