12 Best AI Copywriting Tools To Write Copy That Converts
Want to improve your writing process and generate copy that actually converts?
AI copywriting tools have changed how most content creators, including myself, write.
My name is Eddy, and I’ve had the chance to work with companies like Jasper AI as an SEO coach, so I know I can help you in this area.
These AI writing assistants use natural language processing to help you craft engaging copy in no time.
Whether you're a content writer or just starting, an AI copywriting tool can be your secret weapon for creating killer content.
Let’s go into the top picks first.
Top Picks
1. Jasper: Best for AI copywriting and includes templates
- Most Used AI copywriter
- Built For Enterprise Clients
- Best AI-generated Copy using your brand voice
2. Right Blogger: Best for SEO copywriting
- Built-in SEO copywriting system
- Better than ChatGPT for long-form content
- Output is unique
3. Hoppy Copy: Best for generating email copy
- Write newsletter copy that converts
- Write email sequences that sound like you
- AI Images + access to Stock Image Library & GIFs
Disclaimer: This post has affiliate links at no cost to you.
What Are The Best AI Copywriting Tools?
Before jumping in, you need to understand that AI copywriting software is easily changing how we write ads, blog posts, and emails.
Artificial intelligence makes producing high-quality posts, website content, and marketing campaigns easier.
Let’s review the top AI copywriters that can improve your workflow.
1. Jasper AI
Jasper AI is the best AI copywriting tool, with more than just marketing copy templates to follow.
It includes many internal AI writing tools to generate sales copy, blog posts, YouTube scripts, and more by simply adding your content preferences and commanding it with a push of a button.
Jasper AI also includes a prompt library with over 500+ copywriting templates.
For example, let’s say we want to use the “bridge-after-bridge” framework, and Jasper gives us this prompt to generate copy that converts:
“Using the ‘Before-After-Bridge’ framework, please write a copy that presents the current situation with a [problem] faced by ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how to get to that improved state using our product.”
And the best part? It’s mostly original content, and you can run a plagiarism and grammar check using Grammarly or any paraphrasing tool.
Jasper.AI’s AI writing tool can generate readable and easily digestible sentences while sounding human and passing content detection tools.
The team at Jasper has consulted with the top SEO experts to teach Jasper how to write any copy and blog content.
One of the best features Jasper also provides is its brand voice. This mimics your writing style and will make AI-generated copy sound less robotic.
Let’s say you do not want to use their templates to write; you can use JasperChat to help you with the copywriting process.
It works similarly to ChatGPT, but it’s pre-trained to sound better.
You can toggle on your brand voice for the output to sound like you, even in chat mode.
Key Benefits
- Get unlimited words
- Templates for any use case
- AI prompt library
- Integrates with Surfer SEO for higher search engine rankings
- Let Jasper AI copy your voice by scanning your content or transcripts
- Generate product descriptions
- Overcome writer’s block with all their templates
- AI Chrome extension that works anywhere
- Generate blog outlines and FAQs
- The ability to add SEO keywords to include in your output
My Take
I’ve used Jasper since it was first known as Conversion.ai, and I’ve also worked on their team when they launched the Jasper Mastermind, a community for SEOs and bloggers to leverage AI copy and rank higher on Google.
Seriously, here’s a picture of me at Jasper headquarters.
So, Jasper is one of the best AI copywriting tools for writing social media copy, blog posts, emails, and more.
With unlimited words and a 7-day free trial, it's worth testing and writing at least one blog post or advert.
Try Jasper
2. Hoppy Copy
Hoppy copy is an AI copywriting tool that helps you generate better email campaigns.
This AI tool helps you write content for email campaigns that actually gets read and drives results.
With over 60 AI writing templates, Hoppy Copy makes it easy to write compelling emails for any purpose.
Whether you need product launches, outreach messages, or nurture sequences, this tool covers you.
One of the key features is its ability to repurpose content.
You can quickly turn blog posts into emails or transform tweets into newsletter content.
This saves tons of time and ensures your message stays consistent across channels.
Hoppy Copy is also great at generating catchy email subject lines.
We all know how important those first few words are for open rates.
The AI writing assistant analyzes what works and suggests attention-grabbing options to boost engagement.
For brands juggling multiple voices, Hoppy Copy lets you save custom tones and styles.
This means your AI-generated copy always fits your brand personality, whether you’re writing for one product line or ten.
The built-in spam checker is another handy feature.
It flags potential issues that could land your carefully crafted emails in the junk folder. The tool then suggests alternatives to boost deliverability.
Hoppy Copy makes the entire email creation process easy.
From ideation to sending, it helps marketers produce better content in less time.
This is for anyone looking to level up their email game with machine learning.
Key Benefits
- Unlimited brand voices & assets
- Repurpose your emails into other social media posts and articles
- Integrates with the latest AI models
- Monitor your competitors
- Generate images with AI for your newsletter content
- Generate high-quality copy
My Take
Hoppy Copy is perfect for anyone who wants to boost their newsletter or cold email game.
It’s way better than Google Docs for writing tasks like these.
This AI copywriting tool saves you tons of time and brain power. I’ve found it super helpful for creating engaging emails that actually get opened and read.
If email marketing is your thing, definitely give it a shot.
Try Hoppy Copy
3. Hypefury
Hypefury is one of the best copywriting tools for X (formerly Twitter) users looking to grow their audience and monetize their content.
It’s designed to help you create engaging posts, generate content ideas, and reach your target audience more effectively.
This tool goes beyond just writing tweets.
It acts like a personal assistant for your X account, handling tasks like scheduling posts, auto-retweeting your best content, and even managing your DMs.
This frees up your time to focus on creating great content.
One amazing feature is the inspiration panel. It shows you top-performing tweets from other creators and your own best posts.
This can be a goldmine for content ideas when you’re feeling stuck.
Hypefury also helps you turn your X success into real business growth.
It can automatically add comments to your viral tweets, promoting your newsletter or products.
This AI tweet generator helps grow your email list and boost sales without extra effort.
Hypefury can even turn your tweets into Instagram-ready posts for those looking to expand beyond X.
This makes building a presence on multiple platforms using the same content easy.
Key Benefits
- Find content ideas from competitors or adjacent niches
- The free plan lets you schedule tweets, threads, and use most of their features
- Retweet existing content you’ve posted
- Get proven writing templates
- Automate and schedule X posts weeks in advance
- Save time and bulk create social media content
My Take
Hypefury’s clean interface is great for content marketers. It lets you focus on what matters most: creating effective content for your X account.
I love how easy it makes writing threads, which are important for growth.
The AI copywriting tool simplifies the whole process, from coming up with ideas to scheduling posts.
For anyone serious about growing their X presence, Hypefury is a solid choice for creating content consistently and effectively.
Try Hypefury
4. Right Blogger
Right Blogger is one of the top AI copywriting tools for bloggers and content creators looking to generate high-quality content that ranks well in search engines.
This platform offers over 80 AI-powered tools to help with various aspects of content creation.
One of the features that works best is the AI Article Writer, which can produce 1,000+ word articles in seconds.
This AI copywriter is helpful for bloggers struggling with writer’s block or tight deadlines.
The content generated is SEO-optimized, increasing your chances of ranking higher in search results.
Again, those are just a few AI templates from the 80+ they have for you.
Right Blogger also offers keyword research, helping you identify the best terms to target.
Its Smart Suggest feature generates blog post ideas based on your site, ensuring your content remains relevant and engaging for your audience.
The platform’s MyTone feature is particularly noteworthy. It allows you to tailor the AI-generated content to match your unique writing style and tone, maintaining consistency across your blog.
The ChatPopular tool lets you interact with an AI to brainstorm and refine your content ideas for copywriting.
Right Blogger’s Chrome extension allows you to use its AI-powered features anywhere on the web.
This includes grammar checks, text shortening or lengthening, and paraphrasing.
Key Benefits
- Create SEO meta descriptions, titles, and blog post paragraphs
- Repurpose your YouTube videos into blog posts
- Generate a high word count that matches your tone of voice
- Includes over 80+ AI tools for SEO copywriters
My Take
Right Blogger is a useful AI writing tool for bloggers and copywriters looking to boost their productivity.
It has several features that help you create content faster and more efficiently.
It works well with a content optimization tool to improve your chances of ranking higher in Google.
This combination can be powerful for anyone focused on SEO. The AI article writer can also help quickly overcome writer’s block and produce quality posts.
If you’re a blogger or copywriter aiming to increase your output and improve search rankings, Right Blogger could be a good option.
Try Right Blogger
5. AdCreative AI
AdCreative AI stands out among AI copywriting tools, especially those focused on advertising.
Basically, for anyone who is running Facebook or Instagram ads.
This AI tool is designed to generate high-converting ad copy, website copy, and landing page content, making it a valuable asset for content marketing.
One of its insane features is the ability to create Google Ads copy quickly and efficiently.
The AI understands the nuances of different advertising platforms and can create compelling product descriptions for your social media ads.
The tool goes beyond just text generation.
It can also create visual ads, giving you a complete package for your advertising needs.
This is particularly useful for businesses seeking consistency across their marketing materials.
AdCreative AI’s text generator is trained on a vast database of high-performing ads, which means the copy it produces is based on proven strategies.
This data-driven approach can lead to better conversion rates and more effective campaigns.
The tool can help you craft compelling headlines, product descriptions, and calls to action for website copy.
It understands the importance of SEO and can incorporate relevant keywords naturally into the content.
The platform also offers insights into which creatives perform best, allowing you to refine and improve your advertising strategy continually.
This feedback loop can be invaluable for optimizing your campaigns over time.
Key Benefits
- Generate headlines and sales copy fast
- Built-in AI text generation
- Integrate with multiple ad platforms
- Access to over 100 million free stock images
- Get insights from proven ads
My Take
AdCreative AI is one of those artificial intelligence tools that simplifies ad creation and copywriting.
It’s great for quickly generating ad copy for Facebook or other platforms. Marketers can use it to streamline their workflow, saving time when crafting compelling ads.
This tool is worth considering if you want to speed up your ad creation process.
Try AdCreative
6. Koala Writer
Koala Writer is an artificial intelligence copywriting tool that’s gaining attention for creating long-form content.
Unlike many other artificial intelligence writing assistants, It focuses on producing SEO-optimized articles that perform well on search engines.
Koala Writer can analyze Google’s search results in real-time, ensuring that the content it generates is relevant and competitive.
This feature can save content creators hours of manual research and optimization work.
The tool aims for “people-first” content, creating helpful, comprehensive, and reliable articles.
This approach aligns with Google’s recent emphasis on rewarding high-quality, user-focused content.
One of Koala Writer’s useful features is its automatic internal and external linking capability.
Inserting relevant links with appropriate anchor text helps build a strong content structure that search engines appreciate.
Koala Writer offers an advantage for affiliate content creators. It can generate affiliate articles using real-time Amazon data, including user reviews.
This ensures that product recommendations are up-to-date and based on actual user experiences.
The tool also provides an Outline Editor, giving users control over their articles’ structure.
This balance between AI assistance and human input allows creating content that feels authentic to each brand’s voice.
Key Benefits
- Write factual content using their real-time SERP analysis
- Use their Koala Chatbot for different writing systems
- Write SEO-optimized content
- The ability to customize your outlines
- It can scan the web
- Automatically inserts internal and external links
- Create custom GPTs directly into Koala Writer
My Take
Koala Writer is a powerful tool for creating SEO-focused content that can rank well in any search engine.
It’s a great example of how AI copywriting tools work to streamline writing.
By pairing Koala Writer with a content optimization tool like Surfer SEO, you can boost your chances of ranking even higher.
This combination allows you to create well-structured, keyword-rich, reader-friendly, and search-engine-optimized articles.
Try Koala Writer
7. Surfer AI
Surfer AI is an advanced AI copywriting tool that goes beyond just generating content.
It’s designed to create SEO-optimized articles ready to rank in search engines.
What sets Surfer AI apart is its ability to generate articles in multiple languages, which allows it to reach a wider audience.
I even made a YouTube video that goes over their AI writing system in detail below.
This AI blog writer leverages the power of GPT-4 with a 32k context size, allowing it to process and analyze over 300,000 words when crafting an article.
This extensive analysis helps ensure the content is engaging and highly relevant to the target keyword.
One of Surfer AI’s standout features is its SERP-based tone of voice.
The tool scans search engine results pages to determine the most effective tone for your article, though users can also choose their preferred style.
You can even edit and remove headings, making sure that everything flows together.
For those concerned about AI detection, Surfer AI offers a feature to humanize AI content, making it less likely to be flagged as machine-generated.
This is particularly useful for writers who want to maintain a natural, human-like tone.
The tool also includes a built-in plagiarism checker, ensuring the content it produces is original.
This feature is good for maintaining the integrity of your website and avoiding potential penalties from search engines.
Surfer AI doesn’t stop at writing but helps with image insertion, alt-tag generation, and internal linking.
These additional features create a well-rounded, SEO-friendly article ready to publish and compete in search rankings.
Key Benefits
- Create articles that match your tone of voice
- Make the content creation process easier by editing your outline
- Add custom knowledge where the AI tool can include specific information
- Uses natural language processing wrapped with GPT
- Different blog post templates
- Create SEO copy for your landing pages
My Take
I’ve used Surfer SEO, one of the top AI copywriting tools, to create content that ranks well on Google and converts.
It’s good for on-page SEO. Combining Surfer AI with their content editor has significantly boosted my marketing efforts, consistently helping me produce high-quality, optimized content.
Try Surfer AI
8. AISEO
AISEO is one of the top AI copywriting tools because of its focus on creating undetectable AI content.
This tool is designed to produce high-quality, human-like writing that can bypass even the most advanced AI detection systems.
One of AISEO’s features is its LongForm Assistant, which can help content creators produce extensive articles quickly and efficiently.
The tool claims to reduce writing time by 50% while maintaining superior content quality.
AISEO offers a Topical Authority feature for SEO-focused writers.
This tool helps establish expertise in specific areas, potentially boosting SEO rankings by up to 60%.
It’s designed to align with Google’s E-E-A-T standards, focusing on Experience, Expertise, Authoritativeness, and Trustworthiness.
AISEO also includes an Advanced Paraphraser, which can turn existing text into fresh content while maintaining the original intent.
This feature can be useful for content marketers looking to repurpose or update older material.
The platform’s AI Article Generator can quickly produce SEO-optimized articles ready to publish.
Another feature is the Readability Improver, which optimizes text clarity and engagement.
AISEO suggests this can increase user engagement by up to 85%, making content more accessible and enjoyable for readers.
Key Benefits
- Humanize your copywriting output
- Build topical authority through keyword research
- Outrank your competitor’s articles
- Create images using AI for your blog content
- Includes copywriting templates for any use case
- Generate copy for social media captions, posts, and scripts
My Take
AISEO is a powerful copywriting tool, but it’s crucial to remember that AI-generated content still needs human editing.
While it can bypass detection, ensuring the content is high-quality and valuable to readers is essential to avoid Google penalties.
Try AISEO
9. Anyword
Anyword is an AI tool for copywriters and SEOs who want to improve their content creation.
This AI writing platform focuses on data-driven content that resonates with specific audiences.
Unlike other AI copywriting tools that generate generic content, Anyword claims to understand what works for your target audience.
It covers areas like demand generation, content marketing, and email campaigns.
Anyword can deliver well-researched blog posts in your brand voice for content marketers backed by data.
Its AI blog writer can quickly generate SEO-optimized posts, potentially saving work hours.
The platform also predicts performance for ads and emails, potentially reducing the need for extensive A/B testing.
This could help marketing teams optimize their campaigns more efficiently.
Anyword helps maintain brand consistency across all content.
Users can define their brand’s tone, create word lists, and set style guidelines, ensuring that AI-generated content aligns with the brand’s voice and messaging.
For email marketers, this is to create engaging email sequences tailored to specific customer profiles.
It aims to help boost open rates and click-through rates with optimized copy.
Key Benefits
- Write optimized content that ranks on Google
- Create marketing copy that you can monitor
- Unlimited copy generation
- 1-click boost performance & content improver
- Blog writing with a plagiarism checker
My Take
Anyword seems useful for quickly creating targeted content. Its data-driven approach could help improve marketing results.
However, reviewing and editing the output is important, just like all AI tools. It’s good, but shouldn’t replace human creativity entirely.
Try Anyword
10. Claude
Claude is an AI copywriting tool that can handle many writing tasks.
It can adapt to various projects, from creative writing to technical documentation.
One of Claude’s strengths is its ability to understand and follow complex instructions. This makes it useful for building copywriting templates that can be reused across different campaigns.
Claude projects can include drafting marketing emails or creating social media posts.
Its natural language processing capabilities allow it to generate content that sounds human-written and engaging.
While Claude doesn’t have built-in SEO features like some other AI tools, it can incorporate SEO principles if instructed.
Users can tailor the output to their specific needs and brand voice.
Key Benefits
- They have a completely free plan that works great
- create any copy for your marketing and even landing pages
- Follows complex instructions well
- Creates reusable copywriting templates
- Generates human-like content
- Tailors output to brand voice
My Take
I’ve found Claude incredibly useful for various writing tasks. It helps me draft compelling emails, outline blog posts, and craft thoughtful responses to complex questions.
While it’s not specifically designed for SEO, its versatility makes it a valuable tool in my content creation toolkit.
I always review and edit Claude’s output, significantly speeding up my writing process.
Try Claude
11. ChatGPT
ChatGPT is an AI language model that can be customized to act as different AI copywriting tools.
By creating custom GPTs, users can tailor the AI to specific roles or tasks.
For instance, you could create a GPT for writing product descriptions, another for crafting email subject lines, and one for generating social media posts.
One of ChatGPT’s features is its ability to scan the web for current information, making it useful for creating up-to-date content.
This feature is particularly helpful for industries where staying current is huge.
ChatGPT can be instructed to adopt specific personas or writing styles.
This means you could have it emulate the tone of a particular brand or even a specific person, making it suitable for many copywriting needs.
Key Benefits
- Customizable for specific copywriting tasks
- Web-scanning for current information
- Adopts specific writing personas
- Handles complex writing requests
- Provides explanations and clarifications
- Generates diverse content types
My Take
I’ve found ChatGPT to be a useful tool in my copywriting work.
Its ability to adapt to different styles and tasks is helpful. I often use it for brainstorming ideas, outlining content, and drafting initial copies.
I also love how you can create AI copywriting tools using their custom GPT feature.
You can also even share them with others or keep them for yourself.
Try ChatGPT
12. Grammarly
Grammarly stands out among AI writing tools for its focus on improving existing content rather than generating new text.
Many use its grammar and plagiarism-checking capabilities, making it a powerful tool for copywriters.
Unlike other AI copywriting tools, Grammarly doesn’t create content from scratch.
Instead, it analyzes your writing in real-time and offers suggestions for improving grammar, spelling, punctuation, and style.
Its plagiarism checker compares your text against billions of web pages to ensure originality.
Grammarly also offers vocabulary enhancement suggestions, helping users diversify their word choice and improve the overall quality of their writing.
The tool can be integrated into many platforms, including web browsers, Microsoft Office, and Google Docs, making it easy to use across different writing environments.
Key Benefits
- Real-time grammar checking
- Plagiarism detection
- Vocabulary enhancement suggestions
- Writing style improvements
- Cross-platform integration
- Customizable writing goals
My Take
I use Grammarly daily as a final check for my writing. While it’s not a content generator like some other AI tools, it’s very useful for polishing my work.
The grammar and plagiarism checks give me confidence in the quality of my content.
But I don’t rely on it blindly.
I always review its suggestions critically, as context isn’t always captured perfectly.
It’s a great AI copywriting editor for catching errors and improving clarity, but it doesn’t replace a thorough self-edit or human proofreader.
Try Grammarly
What Is AI Copywriting?
AI copywriting uses artificial intelligence to create written content.
It’s designed to help marketers and writers produce text more efficiently.
AI copywriting tools use machine learning algorithms to generate various types of content, such as blog posts, social media updates, product descriptions, and ad copy.
The main goal of these tools is to help users write faster and create content that converts. They analyze data from successful content to learn what works best.
While AI can speed up the writing process, it’s important to note that human input is still huge.
Writers often use AI-generated content as a starting point, then edit and refine it to match their brand voice for better output.
FAQs
Can I use AI for copywriting?
Yes, you can use AI for copywriting. AI tools can help generate ideas, write drafts, and create content like blog posts, social media updates, and ad copy.
However, it’s best to use AI as a starting point and always review, edit, and refine the output to ensure quality and brand consistency.
Is AI copywriting software worth it?
AI copywriting software can be worth it for many marketers.
It saves time, helps overcome writer’s block, and can be cost-effective for high-volume content needs.
Is AI Copywriting Legal?
Yes, you can use AI-generated content legally, but be careful.
Watch out for copyright issues, disclose AI use if needed, and check for plagiarism. Follow any rules in your industry.
Remember, you’re responsible for what you publish, so always review and fact-check AI output before using it.
You can also review these other articles around AI tools for writers:
