30 Day Writing Experiment — On Why Twitter is Dead and Always Will Be
After reading a post by Brad Feld on why we should write daily in order to think I decided to give it a go for next 30 days and see where I am at that point. I make such a big deal about the importance of reflection when talking to others but I realize that I really don’t do it myself. I know I ought to, but I lack the discipline. So this is an experiment in discipline plus a practice in thinking.
Of course as a marketer, my first thoughts are where should I blog? Medium? What if Medium isn’t around in 10 years? That would be a huge SEO loss and bla bla bla… This exercise is one focused on discipline and thinking so none of that matters.
What will I blog about? Well, as a Christian, a husband, a businessman, and an investor, my attempt will to be to write about one reflection a day.
A rant on Twitter, one of my favorite online tools. Twitter is dying or dead depending on your definition of the two terms. I still use it everyday and I actually think they’ve made some good product decisions such as changing the “favorite” to a “heart” and Twitter Moments. Twitter Moments is amazing. I love consuming news with social commentary, it’s informative and often hilarious.
The death of Twitter though, in my opinion, has to do with a trend that Twitter can’t stop. That is the death of words, or the fact that no one in the millennial generation wants to read. Twitter recognizes this as well as anyone and has tried to expand into short form video (Vine), live video (Periscope), and images (image filters inside Twitter), but it can’t change its identity from being a text based social platform. People in the millennial generation just don’t want to read anymore, they rather watch a video or look at an image and there’s really nothing Twitter can do to stop that. I don’t believe that there’s ever been a social network that has bucked the trend of declining user growth before. Once things go bad, they keep going bad (think My Space, Friendster or some of my personal favorites AIM, Xanga, and Asian Avenue). Twitter started experiencing that in 2015 (see graph below) and sadly I don’t think they’ll be able to turn it around. This is the sad reality of playing in the ultra competitive consumer social app market.