Most people know reading is good for them. But what does it do to the brain? — We hear and read all the time that reading is one of the best habits to develop. Successful people like Bill Gates, Elon Musk, and Emma Watson have touted their insatiable appetites for devouring new information as one of the key ingredients they’ve needed for their achievements. …

Lessons about marketing in controversial contexts — The Qatar 2022 World Cup was the first World Cup to be hosted in the Middle East, the first World Cup to take place in the winter, and, perhaps unusually for a global competition and event of such impressive scale, one of the only World Cups to be mired in…

Content creators offer a new way to reach potential customers — To sell products, people need to know about them. But more than that, in competitive industries, people need reasons to choose one product over another. Social proof is a concept marketers lean on to position the products they advertise favourably. …

A platform that values “being real” so much, it’s banned ads — Many people may be becoming familiar with a growing phenomenon. Picture the scene: maybe you’re in the queue for the bar with a friend, or sitting opposite them at an unassuming brunch place. They’re idly swiping away at their phone until they exclaim “Oh! BeReal time!” …

4.7 billion people use social media right now, and it is predicted to rise to 5.85 billion by 2027. What better place to conduct business? — Over 50% (around 4.7 billion people) of the whole world is using social media in July 2022. Users flock to sites like Facebook, Instagram, and TikTok, to share updates and opinions with their virtual communities, whether those communities consist of family and friends, or a wider shoal of acquaintances, followers…

An option businesses should definitely be taking seriously Content creators who publish on social media are generally understood to hold the most sway over the youngest audiences with material purchasing power — nominally Gen Z (those born between 1997–2012) and millennials (b. between 1981–1996). Although a greater proportion of millennials…

Revenue is important, but other metrics reveal website & business health Gross revenue and net profit/loss are obviously some of the most important metrics to think about if you run a business, both online and offline. These numbers represent the overall health of a business. …

How legislators worldwide are seeking to make industry more sustainable National and supranational political and legislative assemblies across the world have been releasing updated regulations to hold local governing bodies, businesses, and investment funds accountable to ESG goals. …

Whether sporting events or cultural occasions like Eurovision — Over the course of 2020–2021 and during the first half of 2022, TikTok has sponsored several high profile entertainment events. Recent events TikTok has chosen to sponsor include international occasions watched by millions of people, including Eurovision, the Women’s Six Nations, and the Women’s Euro 2022 Summer Championships. TikTok’s partnership…