Avoidable mistakes that made you lose a potential customer

Gmail on a laptop.
Gmail on a laptop.
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

According to DMR Business Statistics, we send and receive 121 emails every day — that’s about 15 emails in an eight-hour working day. Indeed, the number is more significant if a person has more authority and responsibility in an organization.

This is why attracting someone’s attention with an email sales pitch has been becoming harder and harder. Especially nowadays, due to the COVID-19 pandemic, where everyone is desperate to make sales and email remains the most reliable option to engage with your audience.

Every morning I come to the office to at least 40–50 new emails. These can be newsletters to publications that I subscribe to, meeting invitations, internal email correspondence, invitations to events, awards, or other activities, and some of them are also random sales pitches from other companies that try to offer their solution to my company. …


Edgaras Katinas

Marketer | I write about marketing & personal development| Join my FREE Instagram Marketing Bootcamp: https://bit.ly/5DIGMBC

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