According to DMR Business Statistics, we send and receive 121 emails every day — that’s about 15 emails in an eight-hour working day. Indeed, the number is more significant if a person has more authority and responsibility in an organization.
This is why attracting someone’s attention with an email sales pitch has been becoming harder and harder. Especially nowadays, due to the COVID-19 pandemic, where everyone is desperate to make sales and email remains the most reliable option to engage with your audience.
Every morning I come to the office to at least 40–50 new emails. These can be newsletters to publications that I subscribe to, meeting invitations, internal email correspondence, invitations to events, awards, or other activities, and some of them are also random sales pitches from other companies that try to offer their solution to my company. …
Business Insider has just published a video on its YouTube channel that asks if the ethnic food aisle is racist. They claim “aisles labelled as ethnic, Asian, Mexican, or international are frequently found in supermarket chains across the US. With America becoming more and more accepting of their individual flavours and differences, what is keeping the ethnic aisle in existence?”
My answer to their question is — the structure.
Grocery stores started devoting shelf space to international products in the 1950s. The push came from independent distributors who specialized in foods then considered outside the American mainstream — Chinese, Jewish, Italian or of another origin. …
The COVID-19 pandemic has paralyzed the whole world, and our lifestyle has changed dramatically. Our habits have been changing; the way we interact is now also different. The way you run your marketing activities should also follow the lead and change.
Let me share with you a marketing activity that will have a lasting impact on your business, blog, podcast or anything else that you wish to market. I’ll give you two words: content marketing.
Even though you may have a content marketing strategy in place, the quarantine is an excellent time to relook at it and strengthen your position.
For many marketers, content marketing is often a time-consuming activity. …