That’s why integration is the key: the experiences that we expect in the future will depend on a cloud that knows a lot about you, so it doesn’t feel like instructing a dumb tin can every time you want to do something.
Sorry, but the future isn’t voice, either
Edd Wilder-James

This is the key for emerging business and buyers, today we need to choose wisely which brand (cloud)/ecosystem we choose because in a short future it may be the place where we’ll be pairing many other devices.

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