Yes, there are missteps here and there. The Fire Phone comes to mind — a misstep that should have been fairly obvious. But Bezos literally does not care about such misses. Which is obviously the right mentality to have, but is so much harder to pull off — see: basically every other company, where hesitancy, reluctance, and doubt creeps in after a big miss. He’s like the quarterback who not only shakes off the bad interception, but realizes there’s nothing to shake off. It literally will not matter as long as you throw more touchdowns. Just keep throwing.