Why animated logos are important for your business?
Do you know it takes 10 seconds only for a customer to form a first impression of a brand’s logo?

This clearly states that a logo forms to be an essential part of your branding. Whether you are an industry hot shot or a newbie, you cannot miss out an impressive logo. While it helps your customer identify your brand, it serves to be the “face” of your company.
Now a logo can comprise of many things, including words and images. However, it is worth noticing that the brain processes images 60,000 times faster than the text. Thus, it will not be a good idea to use a logo with texts merely. To stand out from the crowd you need something unique, which works ideally for your business, right? As marketing evolves to meet the needs of changing technology, your purpose is solved with the help of animated logos.
Yes, animated logos are replacing those static logos eventually. And if you are planning to invest in branding, you cannot overlook this category. Wondering why?
Explore some reasons how animated logos help you go that extra mile;
Boosts Brand Awareness
Another major reason to have an animated logo is that it helps create and promote brand awareness. Being both, memorable and easily recognizable, these generate greater awareness among the consumers. In case of static logo, several consumer interactions are required in order to have any recognition. But with animated video logo, it is easy to imprint immediately in the consumer’s mind.
Besides, the best part is that it not only draws eyes to branding, but also retains them for longer period.
Creates Better Storytelling
Do you have a brand story? Want to share it with your customers?
Then you have a good chance through animated logos. Reason being, animation allows you to communicate your story quickly and effectively. Having an animated logo contributes to your brand’s overall narrative process through the interactive video content. The narration created through the logo then serves to be a powerful tool in creating emotional connections with consumers. Hence, now you can take your business to the next level sharing your own story through this creative mean.
Grabs Viewers Attention
Nowadays people are consuming more and more online content. Hence, for businesses it is essential to plan out something to hold the attention of potential customers. It is here when utilizing video content comes into play. You can use video animation software and stay ahead of the game.
It is also found that the brands embracing video media turns out to be more successful in driving website conversions. Having a properly formed animated logo takes you one step further, capturing the attention of consumers and enhancing the entire presentation.
So, no more static logo needs to be a part of your business. You can choose animated content and help your business achieve new heights of branding and success, altogether.