EM BurdickGetting customer to repeat purchases: ensure no thinking is involvedPreventing some thinking while encouraging others is the delicate act of R&D, Marketing, Channel, etc.4 min read·Apr 1, 2017----
EM BurdickWhen to react to competitor price changesDifferentiation against competition, via either Availability or Value Perception is key in setting a new pricing.3 min read·Mar 18, 2017----
EM BurdickSetting the right priceGetting people to (repeatedly) buy your product depends on more than the price you decide to charge for it.3 min read·Mar 17, 2017----