EM BurdickGetting customer to repeat purchases: ensure no thinking is involvedPreventing some thinking while encouraging others is the delicate act of R&D, Marketing, Channel, etc.Apr 1, 2017Apr 1, 2017
EM BurdickWhen to react to competitor price changesDifferentiation against competition, via either Availability or Value Perception is key in setting a new pricing.Mar 18, 2017Mar 18, 2017
EM BurdickSetting the right priceGetting people to (repeatedly) buy your product depends on more than the price you decide to charge for it.Mar 17, 2017Mar 17, 2017