Bootstrapped, revenue-focused, and working remotely: this blog post is about the lessons learned from our most recent project, which we created in just 2 weeks, grew to $12k MRR in 5 months, and ended up shutting…

Harry and I have now spent 2 years working together. During this time we’ve been working remotely, completely bootstrapped, and focusing on revenue.

We originally started writing on Medium to document our journey to our first $1000 in monthly recurring revenue. Now that we’re well past that goal, it seems appropriate to create a new publication — but the central theme will remain the same.

Last summer Harry and I were essentially broke. We’d spent 5 months working on Hey Press, a searchable database of startup journalists. It proved to be very popular with startups, but we had very few paying customers and a dismal monthly recurring revenue of $55.17.

As a B2B startup, we’ve found LinkedIn really powerful in pin-pointing new potential customers. Where LinkedIn falls down is actually connecting with those people (does anybody actually read their LinkedIn messages?… mine is just filled with InMail spam…