A quick rant on traffic-driven media outlets

A business model for the main media outlets focused on advertisement rather than paid subscription leads to an obsession on traffic which is in turn easily driven by clickbait. The problem of clickbait is disinformation and a content that drives emotions (usually fear) over facts and rationality. Advertisement doesn’t usually focus on the logical side of a being, rather on the subconscious. Information becomes infotainment that quick slips into pure fiction. Maybe we needed the events of 2016 to realize how dangerous this approach to the information that we consume can be. However, the future is bright: what Chris Nolan did for sci-fi, Netflix is doing for entertainment. In other words, quality can be mainstream when mainstream is led by quality. As the NYT shows, the public will pay for quality. Spotify for media, where art thou? But I digress…

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