Emma App: your financial advocate

Edoardo Moreni
Jul 22, 2017 · 2 min read

I graduated from the University of Manchester in June 2016. After travelling the world for the whole summer, me and my co-founder decided to move to Berlin to startup.

We have been here for a year and in the past few months, we have realised several things and seen that the UK is the best startup environment in Europe. For this reason, we are coming back and focusing our attention on Emma.

Emma is your financial advocate. The friend you never had when it came down to finances. She can make you avoid overdrafts, find and cancel wasteful subscriptions, keep track of debt and save money. Our data shows she can save you up to £600.

We think Open Banking is creating huge possibilities and that’s why we want to chase them. Emma will sit between you and your bank account. Whenever something happens, she will notify and help you making the best decision. We are not building a bot, but an app, which is available both on Android and iOS.

We have just started on-boarding people. You can signup here. We’ll start sending out invites to our open beta in September. This is the beginning of a new journey for us and we are looking forward to helping you.

Twitter: https://twitter.com/emma_finance

Facebook: https://www.facebook.com/emmafinance/

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