THE DAY I ALMOST QUIT ADVERTISING
corey d. seaton
67854

A few year’s ago, my wife was at the mall with our two children. All of a sudden, a small child started screaming. Of course, the clerks and the mother of the child came running. They found the child pointing at my son. Rather than taking the child aside and calming her down, the mother gave my wife a look that said, “How dare you bring that (my son) out in public.”

My children and I share a mild facial deformity called Treacher Collins. It affects the lower jaw, the ears, and the eyes giving them a slight downward slant. While it in no way affects intelligence, it makes us look… different.

While there are certainly racist people out there, most often people are just reacting to something that is different — skin color, facial shape, how we dress or how we don’t dress, and anything else you can think of. If ‘you’ look different from ‘me’ you must not be ‘like’ me, and that means you are abnormal.

In the media world (magazines, TV, movies) the people in charge don’t want to show ‘abnormal’ people. So, they turn to stereotypes instead of reality. Even in a world that expounds its acceptance of ‘diversity’ nearly everything they do is a parade of tired, worn-out clichés.

Perhaps the problem with media is not their question of what’s too Black or too White, but what’s too human.