Ed SawmainThe Product Marketer5 Questions to Design a Developer GTMAs everyone who sells to developers knows, developers hate marketing! So, how do you think of designing your product’s go-to-market…Sep 9, 2020Sep 9, 2020
Ed SawmainThe Product Marketer6 Pricing Tips for B2B SoftwarePricing might be the most contentious go-to-market topic within a B2B software company. And, if it’s not contentious, you might be doing…Aug 14, 2020Aug 14, 2020
Ed SawmainThe Product MarketerAvoiding Org Structure PitfallsThere is no perfect org structure. Until you can accept that truth, you will forever be subject to the pitfalls of every attempt to…Aug 14, 2020Aug 14, 2020
Ed SawmainThe Product MarketerThe Art of Feature Naming — Four Survival TipsNaming is hard. All kinds of naming is hard. Parents have a hard time naming babies. If you build or market a product you are passionate…Oct 13, 2018Oct 13, 2018
Ed SawmainThe Product MarketerBalancing Strategy and Execution — Support is the FoundationThe common advice seems trivial. Spend 80% of your time on execution, and 20% on strategy. However, the reality is something that can take…Mar 13, 2018Mar 13, 2018
Ed SawmainThe Product MarketerWhat Is Product Marketing?Whether you’ve found yourself in a job called product marketing (who really dreams of being a product marketer… really…), or you work with…Feb 9, 20181Feb 9, 20181
Ed SawmainThe Product MarketerA Voice for Product MarketingProducts and markets are two sides of a coin that every organization attempts to match. The term “product-market fit” came about to try to…Feb 9, 2018Feb 9, 2018
Ed SawmaAn Ancient Diet, a Man of SteelThis is a short story about a man who has lived a very long life. His life changed dramatically over time, but his diet has remained…Oct 22, 20161Oct 22, 20161
Ed SawmaAre Potatoes the New Gluten?Most people just think of potatoes as a carb that maybe they should cut back on a little. They’re starchy, but they’re delicious. If you’re…Oct 16, 20161Oct 16, 20161