Ed Tsue

Toy, tech, pop culture and gaming geek. Strategy Director in ad land. @edtsue http://edtsue.com/

Most recommended

Be a 5% Better Ad Strategist

Over-coming everyday errors of creative strategy

Ed Tsue4 min read

Introverts in Advertising: Predators & Presenting

Imagine it’s 60,000 years ago— the dawn of man. You’re walking around the savannah, naked, looking for berries. Suddenly a pack of wolves…

Ed Tsue4 min read

Good Writing Is

Good writing is about control. Control of the reader. Control of the language. Control of rules and bending rules. Control of what thoughts…

Ed Tsue2 min read

You’re Doing It Wrong: Ad Planning & “Puzzle Set” Thinking

The underlying problem-solving model of most Account Planners & Strategists I interview is wrong.

Ed Tsue3 min read

Recommended by Ed Tsue

Why I hate planners

Or why planners should try to be the most useful in the room, not the cleverest.

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An Introvert’s Guide to Better Presentations

Improving your public speaking despite hating crowds

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How Experts Think

A quarterback starting the Super Bowl is, on average, the eighty-fourth player drafted.

Kevin Ashton5 min read