VR Music Experiment

Scenario

People love music, regardless of your age, culture or whichever makes people different, something can be sure, everyone listens to music. Due to that, concerts are given in many cities around the world, but there are some limitations.

Some of those depend on the organizers of the event, everybody know about Lollapalooza, Rock in Rio and many other music festivals, but they are not available everywhere, to some people it requires travelling and that’s not a luxury some people can afford. Getting that concept, I think VR can help to those people be part of the best concerts ever, without the need to spend huge amount of money in a trip. Apart from that, as a bonus, the virtual attenders, will be able to see special imagery, instead of seeing screens, fireworks, robots or similar, you can actually show special effects to the song, so you have a full experience.

People will be able to hear their favorite artists, live, seeing them really close, feel the crowd cheering and see a story related to the song being played (which can be decided by the artist, so it doesn’t mess up what the actual meaning of the song is).

Another extra benefit, is that people can avoid tragic moments (by the time writting this, the Manchester bomb attack during Ariana Grande’s concert had just happened). People should be able to listen music without worrying about their lives and in many cases, concerts became tragic, so if someone wants to be really cautious about their security, it will be possible this way.

Persona

Marina Garcia

Marina Garcia, 21— College Student

“Just let me listen music and my problems will go away”

She is a college student, but due to loans, she isn’t able to attend any concert, apart as some terrorist attacks just occurred, her family is extremely worried about her activities outside the campus. She wises there can be any other cheaper way to be able to see her favorites artists.

VR Experience: None, she doesn’t know anything about VR or how to use it.

Questions

How accessible would each VR platform be to your target student in terms of price? Take into account location, age, and income.
In this case, VR should be really accessible, so probably Google Cardboard should be the go-to option. It can be improved by others platforms, giving a better immersion, but the base should be focused on Cardboard.

How interactive does your lesson need to be? For example, do I need to pick things up or could I get away with just looking at objects?
You don’t need to interact with many things as in a concert, audience is mostly passive.

How realistic do your visuals need to be in order to teach? For example, could I use 2D images and videos in a 3D Environment or do you need high poly 3D models.
Realistic visuals should be achieved to persuade people to use the VR experience. If things look fake, people won’t use it at all and will prefer to skip the experience.

Does my student need to feel like a participant in the experience or can they be a passive viewer? Could they be both?
They are going to be a passive viewer, unless the artist wants to give the audience the capacity to participate, singing with them or being able to change images shown in the life scenario.

Given the answers above, what are potential platforms you could use for your experience?
As mentioned, probably Cardboard will be the first option, to make things available, but the more VR gets into customers, things can be improved with high immersion VR.

Results

If we consider the amount of people to use the proposed experience a priority, then Cardboard will be the platform, but if we want to achieve more visual effects for the concert, give a better audio quality, images and more, then HTC Vive or Oculus will be the options to go.