Here’s an example from my company, which makes tools for Product Managers. We noticed that PMs often struggle to identify the most important items in their roadmap at any given time. It’s hard to know the objective “value” of a given initiative. Most prioritization schemes boil down to a cost vs reward analysis where you look for low cost initiatives that you expect to generate high rewards. But how do you make an educated guess at what will be a high reward (and high value) initiative?
One simple change that you can make to increase conversions in your call to action copy is to change possessive pronouns. Using “my” instead of “your” consistently leads to higher conversion numbers. Various case studies show that it can nearly double your click through rate, with this one simple change. It personalizes the call to action and subtly conveys an existing relationship without shoving it in the user’s face.