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At the beginning of a professional journey, you are one in a sea of many. Opposed to the offline world, the connected world has global competition, which makes life more difficult for freelancers and solopreneurs. But there’s a solution for this. And you probably have heard of.

Before presenting you with how’s and why’s of finding a niche, let me tell you a story.

Japan, 1983.

In a conservative school system, all the girls were predestined to follow a certain path. Except for one in particular.

Her name was Yoky Matsuoka.

At 11, she decided to learn how to play tennis and little by little this became her passion. She also loved science and math, but couldn’t see how to make all these different areas work together in her future. …

Eduardo Muniz

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