Interview: Camilla Falkenberg, Co-founder and CEO of Female Invest

Camilla Falkenberg is the co-founder of Female Invest. Along with Anna-Sophie Hartvigsen and Emma Bitz, they have made it their mission to democratize investing globally by establishing a safe space and a reliable source of knowledge. Female Invest is an educational platform that provides women with tools and knowledge about financial markets, aiming to bridge the investment gap between men and women. The Danish platform has supported more than half a million women across 100 countries with their services.

What led you towards entrepreneurship?

My co-founders and I all worked in finance and went to business school when we met each other and quickly realised how similar our backgrounds were. Despite our professional backgrounds, we encountered challenges when it came to managing our own investments and navigating personal finance, which quickly gave us the idea to create an investment community specifically for women.

Can you tell us about the inspiration behind starting your company?

The inspiration behind starting Female Invest arose from our shared experiences as women in the financial industry. Despite our education and professional expertise, we felt overwhelmed and intimidated by the world of investing. We recognized that if we, with our backgrounds, struggled, then many other women without similar resources and support must be facing even greater challenges. This realization ignited our passion to empower women with the knowledge, confidence, and resources needed to take control of their finances and begin investing.

What are the core values driving Female Invest?

At Female Invest, our core values are centered around empowerment, education, and inclusivity. We believe that every woman deserves the opportunity to achieve financial independence and security. Through education and support, we aim to break down barriers and empower women to confidently navigate the world of finance and investing.

Have any women specifically inspired or influenced you in your entrepreneurial journey?

Yes, there have been numerous women who have inspired and influenced me throughout my entrepreneurial journey. From pioneering entrepreneurs to visionary leaders, these women have demonstrated resilience, determination, and innovation, serving as beacons of inspiration and motivation. Some of our biggest inspirations are Whitney Wolfe Herd (founder of Bumble) and Serena Williams.

Have any women played a significant role in supporting you along your entrepreneurial journey?

Absolutely, many women have played significant roles in supporting us along our entrepreneurial journey. Whether as mentors, advisors, or supporters, these women have provided invaluable guidance, encouragement, and perspective, helping to shape the trajectory of Female Invest.

Have you read a book lately that you would like to share?

Recently, I’ve been delving into two insightful books that have greatly influenced my approach as a founder:

“$100M Offers” by Alex Hormozi: This book has been instrumental for us as a B2C company, especially since we’re largely creating our own category. One of our primary challenges is creating awareness for the need for our product. “$100M Offers” provides a comprehensive blueprint for generating as many leads as possible, which is crucial for our growth strategy.

“Make Time: How to Focus on What Matters Every Day”: As a founder, I’m constantly juggling countless responsibilities, and time is my most precious resource. “Make Time” offers invaluable guidance on how to prioritize tasks and use time efficiently. It has helped me streamline my workflow and focus on what truly matters, enhancing productivity and overall effectiveness in managing the demands of entrepreneurship

What are your hobbies or interests outside of work?

Outside of work, I try to spend as much time as possible with my friends and family. I also try to find time for as many activities as possible that give me energy and time to reset. Being Danish, one of these activities is winter bathing. It’s become incredibly popular in Copenhagen and I find nothing gives me the same energy and mood boost as a few minutes in extremely cold water. If you have never tried it, it sounds crazy, but it’s very powerful and I love to do it at least once a week.

Interview by Zoélie Adam-Maurizio for Educapital