Brand & Trademark Registration– Some Essential Points to Know.

To ensure that the originality and uniqueness of the product is maintained, it is essential to follow the path of brand and trade mark registration. Such registration protects against the threats of piracy and dilution.

Brand Registration

Branding is necessary for every manufacturing or service providing business. A brand could be a business name, domain, logo, product name, or tagline. In other words, it is a feature that makes the product, entity or services differ from other competitors. Brand registration involves multiple processes; for startups, the branding process starts with the selection of a business name.

It is advisable to have a business name that is similar to the brand name. Law firms can offer assistance in terms of determining whether your brand name is suitable, and can distinguish your mark from the marks of other entities.

Hubs of industry and commerce such as Mumbai are also home to fine law firms and agencies offering expertise in brand registration in Mumbai. They can offer complete assistance with the registration process to entities looking to protect their brand.

Trademark Registration

For a business, a registered trademark is an important asset. It is vital to protect one’s company’s investment in the brand or symbol. A trade mark is any mark that distinguishes the goods and services of one entity from the goods and services of another, including a symbol, logo, word, tagline, or label.

In India, patents, designs, and trademarks are registered under the Controller General of Patents, Designs & Trade Marks, under the Ministry of Commerce and Industry, Government of India. Though registration under the Trade Marks Act, 1999 is not necessary, it is highly advisable as it helps secure your mark, and protect it.

The process can be considerably eased through the assistance of law firms which provide necessary resources and expertise in the registration process. Such law firms are present all over India, including in Gurgaon. Help with Trademark registration in Gurgaon and other Indian cities can be sought from intellectual property firms specializing in trademark registration.