Types of SEO — Local, on-page, off-page, technical | Advanced SEO course in Lucknow
Advanced SEO course in Lucknow — Educert Global
SEO, or Search Engine Optimization, is a strategy for increasing online presence. SEO improves a website’s ranking on search engines by optimizing its content, keywords, and user experience. It entails constant improvement to ensure relevance, credibility, and top search engine ranks, resulting in increasing online visibility.
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Types of SEO -
Local SEO
Local SEO optimises your online presence for local searches, increasing visibility and recruiting clients in your local area. Businesses could lead local search results by utilizing location-specific keywords and precise business information, leading to increased foot traffic and online interaction. Google My Business (GMB) is an important tool for local SEO. If you want to grow your local business you need to know GMB.
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On-page SEO
Individual web pages are optimised with relevant content, meta tags, and headers for on-page SEO. On-page SEO increases a website’s relevancy, user experience, and search engine ranks by strategically placing keywords and assuring quality content, resulting in organic traffic.
Off-page SEO
Off-page SEO focuses on efforts that take place outside of your website to increase its reputation and authority. Building high-quality backlinks, social media interaction, and online mentions all help with off-page SEO. These outside elements improve your site’s reputation, credibility, and search engine ranks, resulting in more organic traffic.
Technical SEO
Technical SEO entails enhancing a website’s technical features to increase its performance and visibility. This covers site performance, mobile optimization, and indexing properly. Technical SEO ensures that a website is easily crawlable and provides a positive user experience, resulting in improved search engine rankings.
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