What is PPC? Full details with training course

PPC is a pricing model used in online advertising, including Google Ads. PPC is a pricing model used in online advertising, including Google Ads. Advertisers only pay when someone clicks on their ad when using PPC advertising. It is a strategy of paying for outcomes (clicks) rather than ad display. While Google Ads uses the PPC model, it is not used in all paid advertising. Other pricing strategies, like CPM (Cost Per Mille, or cost per thousand impressions), or CPA (Cost Per Acquisition), are used by some systems.

PPC advertising involves advertisers incurring a cost with every click on their online ad. This methodology guarantees that you only pay for actual engagement, making it a cost-effective strategy.

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Why Build A Career in Google Ads or PPC?

Advertisers establish ad groups to arrange their advertising, target relevant keywords, write attractive ad content, and set bids for every keyword.

PPC tools include Google Ads, Microsoft Advertising (previously Bing Ads), and third-party systems such as SEMrush and Ahrefs. Campaign management, keyword research, ad performance analysis, and competitor research are all made easier with these tools.

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