Edvīn Lynčh

And as Walt Whitman already said: Be curious, not judgmental. Endless curiosity & openness is one of the most important traits of a great designer.

Job Stories can only come from real customer interviews. Before designing a feature or new product, you must talk to real people and uncover all the anxieties and contexts which were in play when they used your or a competitor’s product.
If you are interested in learning about techniques on how to conduct an interview, listen to the Th…

From broad ideation to pixel level detail, designers should always be thinking about their company’s mission, vision and product architecture. Everything they do should flow through this funnel.