For young creatives, it can be tough staring at the blank white screen or page. Here’s a helpful guide to start generating ideas.

Brand or product: What is it, what does it do?

Use the right typeface.

If you’re updating your resume: avoid the Comic Sans typeface. It looks friendly but is the equivalent of Porky Pig reading the Gettysburg Address. I have worked with the documentary filmmaker Errol Morris, who conducted an online survey…