Creative Director, Writer, Professor of Advertising, Co-author new Hey Whipple, Advisor to Brands, Ad Agencies and The Next Generation. BU, Mullen and Beyond.
For young creatives, it can be tough staring at the blank white screen or page. Here’s a helpful guide to start generating ideas.
Brand or product: What is it, what does it do?
Use the right typeface.
If you’re updating your resume: avoid the Comic Sans typeface. It looks friendly but is the equivalent of Porky Pig reading the Gettysburg Address. I have worked with the documentary filmmaker Errol Morris, who conducted an online survey…