PinnedEdward BooninBetter MarketingHow to Do Focus Groups On a Budget — For Startups and Small BusinessesWhen I worked at Procter & Gamble, I thought marketing research was expensive, complicated, and time-consuming.Mar 2912Mar 2912
Edward BooninNew Writers WelcomeWhat I Learned About Course Design From 10 Years of College TeachingHere’s my 8-step process for creating a course from scratchJun 25Jun 25
Edward BooninNew Writers WelcomeHow to Give a Great Guest LectureMy business school students would love to hear your storyJun 19Jun 19
Edward Boon8 Proven Methods to Boost and Diversify Your Marketing ContentBuild a content pipeline that captivates and convertsJun 13Jun 13
Edward BooninNew Writers WelcomeThe Perfect Prompt for Creators Who Can’t Stand Formulaic WritingUse this writing prompt to draw the curiosity of your skepticsJun 9Jun 9
Edward BooninStartup StashDon’t Start a Business Straight out of College — But Get Yourself ReadyHere are 6 actions you can take right now to prepareJun 7Jun 7
Edward BooninNew Writers WelcomeWhy Did I Just Watch a 4-Hour Video About the Star Wars Hotel?Jenny Nicholson’s video is a masterclass in storytellingJun 52Jun 52
Edward BoonDo This Before and After ChatGPT To Make Your Content Stand OutWhy using the right prompt doesn’t make you a better writerMay 15May 15
Edward BoonHow to Seek Controversy Like Dove and Nike, but Not Like Gillette and Bud LightMake your customers feel like victims, not failuresApr 20Apr 20
