In the 1980s and 1990s, the spa industry really came into its own, with first-rate spa, day-spas, all-inclusive resorts and wellness centers springing up across the United States and around the world, and the Edward J. Safdie group, headed by author and entrepreneur Ed Safdie, played an important role in the industry’s growth. Ed Safdie developer and his company acquired and spruced up properties and real estate across the country and overseas, attracting noteworthy guests from various parts of American society. The firm operated top-of-the-line spas in California, Texas and Connecticut, as well as a spa in Monaco. The company’s spas not only hosted notable guests but also received favorable press from many distinguished publications and magazines, becoming well-known for great spa fare and first-class facilities.
The company’s owner, Edward J. Safdie, made his mark on the industry by emphasizing and publicizing the health benefits of spa cuisine, most notable for its low-calorie count and weight-loss potential. In a pair of highly-regarded cookbooks, 1985’s “Spa Food: Menus & Recipes from the Sonoma Mission Inn” and 1990’s “New Spa Food: Hearty, Healthy Recipes from the Norwich Inn and Spa,” Ed Safdie author raised awareness about the food served at spas, and how it helps visitors slim down without sacrificing taste or depriving themselves. A number of notable magazines and newspapers mentioned Ed Safdie spas in the ‘80s and ‘90s, particularly praising the food served at these destinations.
In addition to its spa properties, the Ed Safdie group and Edward Safdie also acquired commercial and residential properties across the country, including properties in New York City, San Francisco and North Carolina.