mary edwardsWhat do Dell and EMC already have in common? Agile Marketing.This week got off to a big start with Monday’s announcement of Dell’s purchase of EMC for roughly $67 billion — the largest deal in…Oct 14, 2015Oct 14, 2015
mary edwardsYou Say “Fail Fast” Like It’s a Good ThingPeople don’t like failure. When we talk to marketers about Agile for Marketing and its benefits, we tout a key benefit as “Failing Fast”…Apr 29, 2015Apr 29, 2015
mary edwardsDo Your Employees Have a Voice?The Onion ran a funny blog titled, Employee Wishes He Had Enough Job Security to Voice Opinion. Like most Onion pieces, it’s funny because…Apr 29, 2015Apr 29, 2015
mary edwardsChanges Ahead? Get Agile.These days, there’s no more time to waste, and with easy access to data, CMOs have a choice: Be agile — use data to inform quick test-and…Mar 23, 2015Mar 23, 2015