Edward Stanfield
Sep 2, 2018 · 1 min read

Agree, start with simplicity, avoid business-speak jargon.

I also recall the first trade show I worked (CES). At the end of the first day, we were exhausted of course. But we had a lot of traffic and felt good- momentarily.

Walking away from the booth we decided to take a picture of the set-up. Only then did we realize there was a misspelled word in the banner.

No one the entire day noticed, (or never mentioned it).

That’s when I questioned the significance of the message on the banner. The average person was so overwhelmed with thousands of messages all day long — it was all a blur.

Ours was the cheapest DIY booth money could buy and we were competing with large companies that spent hundreds of thousands of dollars constructing multi-story mega-booths.

We had plenty of traffic because one of us was always in front of the booth engaging in a conversation with anyone that even stopped to look for half-a-second.

Striking up a conversation is a great way to compensate for a limited budget.

    Edward Stanfield

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    Quora Top Writer, The Ascent, Blasting News, MVP, My Quora Insights, Landing Page Specialist.