59% of Executives Would Rather Watch Video Than Read Text. (Forbes)

Whether you sell B2B or B2C, executives are decision makers who have the discretionary income you seek as a brand.

According to Forbes, 59% of Executives Would Rather Watch Video Than Read Text. Yet, most websites and content initiatives are not leveraging the power of video marketing.

Video marketing can no longer be referred to as “the future of marketing”, as it already has proven to be how brands are converting more new customers in the here and now.

Last week, a client of mine reached out and shared with me that this last February’s new customer stat was DOUBLE any previous year in the 15 years he had been in business. Here is a link to one of his videos.

Three months ago we launched a video marketing initiative. I conducted a thorough analysis of what his potential customers were searching for, then developed a detailed strategy of what videos to create. After our shoot, we launched with highly targeted distribution.

This can be accomplished for any brand, in any market. Video will easily become a brand’s competitive edge in our digital world.