Competition In Business: The Most Powerful Strategy To Always Win
The idea that “competition in business” is your core problem is erroneous. Market competition exists only when you do not market intelligently and at the right order of magnitude. If your marketing is brilliant, driven by a genuine “Think Big” strategy, market competition is not an issue.
Having spoken to thousands of business people, it is their lack of know-how and ambition that does them in, not the competition.
Where The Competition Is Not
Only 5% of businesses with a Facebook business page spend any money on Facebook ads. Only 8% of businesses have posted a video on YouTube. By survey, only 3% of businesses have a proactive referral strategy in place and operating.
Yet, the population of Planet Earth are at Facebook and YouTube by the hundreds of millions. Consumers are still heavily influenced by friends and family when it comes to being referred.
For any brand to gain a distinctive advantage, all they would have to do is to develop an intelligent marketing plan which leveraged:
With no more than the above, any brand would create significant growth and gain market share, well in excess of their competition.
