SEO Is Much More Than a Website

“Everything you should be doing to establish a strong digital presence also helps your SEO rankings. Many of the Google ranking factors that count the most are things you should be doing for your business anyway. Social media, blogging, and reputation management are all elements of SEO that also carry additional marketing and advertising value.

“SEO is no longer about writing a check to someone to ‘do SEO’ on your site. As a business owner or marketer, you should develop an SEO frame-of-mind. Your website is an investment, not a digital brochure. The more you view your website as your marketing hub and as a content publishing platform, the better it will rank on the search engines.” — Duct Tape Marketing