“I really believe that the camera will be the next keyboard,” says Pinterest CEO Ben Silbermann. “It will be a fundamental tool you use to query the world around you, discover things around you, or visualize how something might fit into your life.”
Any initiative has an objective. The goal of setting an objective is to write out what you hope to accomplish such that at a later time you can easily tell if you have reached, or have a clear path to reaching, that objective.
Assuming your Objectives are well thought through, Key Results are the secret sauce to using OKRs. Key Results are numerically-based expressions of success or progress towards an Objective.