Ellen de GraffenreidFive Ways to Improve your Writing about Medicine, Science and TechnologyIn my first higher education job, I oversaw advancement communications, so my exposure to science and technology was in the context of…Feb 20, 2018Feb 20, 2018
Ellen de GraffenreidHow to survive a crisis: tips for campus communicatorsSlow moving or fast moving, crisis is a fact of life in higher education. The principles of crisis management are well known and…Feb 6, 2018Feb 6, 2018
Ellen de GraffenreidIs the News Release Extinct?This question has been asked so many times it’s a cliché.Jan 30, 2018Jan 30, 2018
Ellen de GraffenreidHELP — I need somebody! Working with Consultants and FreelancersYou know that feeling when you are asked to do something that you don’t do every day and think, “That’s going to be a big learning curve”…Jan 23, 2018Jan 23, 2018
Ellen de GraffenreidWhy Higher Education Marketers Don’t Use Research (but Should)When I worked in a corporate marketing setting it was drilled into us that marketers (and particularly marketing analysts) should be the…Jan 16, 2018Jan 16, 2018
Ellen de GraffenreidFive Tips to Organize Your (Work) Life as a Solo Practitioner or Small Team LeaderIn the ultimate “do as I say, not as I do” post, I’m going to outline some ways for higher ed marketing communications professionals in…Jan 9, 2018Jan 9, 2018
Ellen de GraffenreidBuckle up for 2018: How Higher Ed Marketers can be PreparedWhat’s coming up in the year ahead? What should you be prioritizing? What do you need to learn about NOW? This isn’t a comprehensive list…Jan 2, 2018Jan 2, 2018
Ellen de GraffenreidWords matter to your brandI am choosing to withhold the name of the brand discussed in this blog entry because I feel that the mistake they made — and doubled down…Aug 13, 2017Aug 13, 2017
Ellen de GraffenreidBeat the Boring: Five Tactics for Collaborative Editorial Planning in Higher EducationIn higher education, our editorial calendar is driven by the rhythms of the academic year: orientation, convocation, fall athletics…Jun 12, 2017Jun 12, 2017
Ellen de GraffenreidLeadership, Communications and Communications Leadership in Higher EdWhat is the role of communications and marketing in leading a college or university? Well, that depends.May 28, 2017May 28, 2017