Credit: Sam Gellman

This article was originally outlined in 2017, when I was Head of Product Design at Uber. As such, this article refers to a team, and a time, nearly three years past. While much has changed in the company since then, based on what I know about the team today, many of the perspectives put forth in this article are still relevant.

Uber’s goal is to deliver transportation experiences that are convenient, reliable, safe and affordable for people across the world. This is as much a human challenge as it is a technical one. …









Ethan Eismann

Design and product leader. Father of two. Amateur ceramicist and beekeeper. VP of Design at Slack. @eeismann / ethaneismann.com

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