Here’s why businesses own a Mobile Application
A mobile app development took a lot of hustle and bustle (uncountable) A large amount of activity and work, it’s a wholesome process of planning, designing, development and testing. Every step has its challenges that took place so, IT companies make mobile applications but what process do they follow to develop a bug-free, error-free Application, what are the advantages and challenges developers face developing a mobile application?
This blog aims to explain what is mobile Application? their advantages and the Challenges developers face to develop mobile applications. First, we get into it. what’s the need of mobile Apps?
Need for mobile application
Smartphones user are growing every second. 4.66 billion of them are active Internet users among 8 billion people on earth. The dependability of mobile apps has made human life so simple. These apps changing the way to live life every day. And to get things done and compete with competitors, mobile applications are required for an organization this will give flexibility to an organization as well as trustability.
This has resulted in mobile app development companies building more useful applications for organizations businesses and startups. now days is very important to have a mobile app for a successful business. Nearly 90% of mobile internet time is spent on apps.
The numbers are huge and will grow big and bigger with time. This only shows how beneficial having a mobile app, be it iOS or Android for your business will be in the future.
There are numerous advantages of mobile apps for industries, be it small or large.
- Website Creates Awareness while App Make Sales
- Cost- effective
- Secure payment option
- Accurate potential diagnostics
- Higher customer engagement
- More Controls
Website Creates Awareness while App Make Sales:
Websites are easier to navigate and helpful in making awareness but it’s not possible to add all features, reliability and security to a website, Where Mobile apps can be used to attract the attention of people to the brand, with features and accessibility. through various marketing campaigns. you can expand the potential audience of customers and develop trusting relationships with them.
You can also use the push notifications feature to tell about new promotions and discounts. Provide special offers to people who have installed your app.
The availability of an app for your business will attract more customers to choose you. Overall websites help to create brand awareness, mainly through social media, but apps are where most of the sales are done.
Cost- effective :
As a start-up or an entrepreneur, you like to have an app that can be used on multiple devices and it’s cost-effective. Here’s, the React-Native framework comes into the frame for mobile app development. React app can be used by both Android & IOS app users. it helps to reach with wider audience base and increases ROI. the cost of React Native App development is lesser as compared with others
Secure payment option:
Ethical, secure and approved Payment Gateway Service providers are used for processing all payments. In a web application, hackers can perform phishing, MITM or other types of attacks on the user. while an app provides a secure way of payment where the whole application uses end-to-end encryption for user safety.
Recently, Unified Payments Interface also known as UPI is a payment network developed by the National Payments Corporation of India (NPCI), is gaining popularity and becoming one of the most used networks for digital transactions in India. Now, many banks have tied up with UPI and customers can use this platform through bank apps as well. UPI is also offered by many chat platforms and mobile wallets by their mobile application. it provides the fastest and most secure way of payment.
Accurate potential diagnostics:
An app can tell you about user geolocation, demographic data, information on interests, what keeps them engaged and many other interesting statistics which you can use and take advantage of.
With the app you can track how people interact with your services, it will help to improve your services and provide a better user experience. The key to success is understanding your customers.
Higher customer engagement:
In B2C communication business talks about their product and services to customers. In the same way, reverse communication is also required where customers can give their feedbacks suggestion and can experience changes. Consumer complaints are heard out it helps to keep them engaged. They help to maintain a relationship with consumers.
More Control:
Having an app that represents your brand and controls your brand business gives you more control over brand endorsements. brand own app also gives control to valuable statics and security.
How mobile Applications can help your business
- Branding
- Security
- Scalability
- Engagement and Customer Interaction
With a custom mobile app, you can add as many specialized security and engagement features as your need.
Branding: When it comes to how customers view your brand, your logo isn’t enough to represent a brand. A mobile application also plays a crucial part to present you in front of the consumer.
From the logo, graphics and animation, your mobile app is a great way to show your branding strategy as your business evolves.
Security: Security is one of the important parts to do business. A secure app builds trust in consumers. However, using a multi-vendor app gives you less control over it. But data security should be taken care for user privacy.
Scalability: New businesses generally require a limited number of resources. When your business begins to expand, mobile apps generally allow you to add more power to the mix.
However, this may sometimes depend on the development technologies or agency employed.
Engagement and Customer Interaction: 90 % of time spent on mobile is spent on mobile apps. Mobile apps are a great way to make engagement with users. You can give notification updates to consumers about new offers to keep them engaged.
In the end, all this control gives you more room to improve your business processes tremendously.
Challenges we face in mobile application development
1. Compatibility Problems with Certain Devices
2. Selecting outdated technology
3. Hiring an inappropriate development team
4. insecure data storage and authentication
5. lack of performance
6. User’s Experience and Review
7. Backup issues
Compatibility Problems with Certain Devices
As a company or organization, everyone aims to build an application that works on multiple devices. But some applications run smoothly latest devices and deny installing on one older version.
Developers have to make sure that the application should also work on some old devices because not everyone upgrades their device to the latest one. Also, they are compatible with cross-platform iOS and Android. If any app lacks this, it might face major drawbacks in getting successful.
The outdated app with bugs and useless features makes Apps unworthy for users However, to avoid this in the long term. Feedback should be taken from the users. Also, the size resolution, dimensions, and pixels should be taken care of for each application.
Selecting outdated technology
The old devices may not support the latest technology but the latest device operating with a new OS can support the older one. Sometimes, developers have to choose the older technology to give support for a wider range of devices. developers have to make sure the application is working fine with the other devices at any cost.
There are thousands of mobile applications working at higher frequency levels. Match the efficiency with those to get the best results. The developer also has to work on multiple versions to give the best performance of the application.
Hiring an inappropriate development team
Just like we choose a good leader to work for our country, A good team of developers is also required to make sure the application is working fine. This has the same meaning when it comes to recruiting developers. The employee or company must be familiar with the technicalities of applications.
The hiring of an inexperienced developer can bring more challenges and it will be hard to compete with other companies. One wrong decision for mobile application development can cause the whole system to clash and won’t be functional anymore.
Insecure data storage and authentication
Data loss can be a nightmare for developers. they always have to worry about data and malware attacks. An insecure data storage and authentication issue can make applications insecure for users’ privacy.
Application Authentication and 2FA are also required in applications to keep them safe from hackers. A simple authentication feature in the Application can save you from boot force attacks.
Lack of performance
Application performance is one of the important factors. If an application keeps crashing on devices, it will be concerning. it is different from the designing and developing issues. However, it is a common problem that mobile application development has sometimes. But, not fulfilling and matching the market criteria or expectations can cost you a lot.
User’s Experience and Review
Taking feedback from users can help developers to improve the application. It is one of the most important tasks to perform. However, it can be solved by simply making it convenient for users to give feedback or review.
Backing Up Issue
Taking backup of application data is very important which some developers do not take because they have to pay more and it’s required to keep them safe from hackers’ data leaks of user can be very dangerous for users. some apps do not get ratings because they don’t take backups.
Conclusion
A mobile application is a must need for most organizations working in the IT, economic, or eCommerce sectors. The mobile application will give you the freedom to work securely and analyze customer needs.
Today, 60 % of traffic comes from mobile & personal devices no one carries their laptop or pc to order something, app also provides services to pay online using secure payment networks. By getting a mobile app for your business you take trust advantage of users. over, those who don’t have Apps.
From the branding perspective to customer service and marketing, hardly any department of your business won’t benefit from incorporating a mobile app.
In the next blog, we will discuss the process of application development. For more subscribe and please follow us on social media or visit us on eezib.com.
