Adventures in content and commerce: what we’ve learned building Unboxed.tv and what’s next

Eric Feng
Eric Feng
Sep 15 · 9 min read

Lessons from Unboxed

[1] Unboxing creators are not yet fully valued.

YouTube video from top tech unboxer Austin Evans

[2] The great unbundling of YouTube hasn’t happened yet.

[3] While YouTube isn’t yet being unbundled, the media industry is.


Eric Feng

Written by

Eric Feng

Co-founder of Packagd and former Partner at Kleiner Perkins. Previously writing sloppy code at Hulu, Flipboard, Erly, and Microsoft.

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